Authors: Malhotra, Naresh K.

Superior Title: ESIC Market. Núm. 2008, Enero 2008.

Availability: http://law-journals-books.vlex.com/vid/behaviour-defection-appraising-moderating-60383755

Authors: Malhotra, Naresh K.

Superior Title: ESIC Market. Núm. 2008, Enero 2008.

Availability: http://law-journals-books.vlex.com/vid/desercion-malasia-valoracion-moderadores-60383756

Authors: Peterson, Mark¹ (AUTHOR) markpete@uwyo.edu, Malhotra, Naresh K.² (AUTHOR) naresh.malhotra@scheller.gatech.edu

Superior Title: International Journal of Advertising. Feb2023, Vol. 42 Issue 2, p288-316. 29p. 2 Diagrams, 6 Charts, 2 Graphs.

Subject Terms: *TELEVISION advertising, *CONSUMERS, *TELEVISION

Authors: Malhotra, Naresh K.^Aff3, Agarwal, James^Aff4, Shainesh, G.^Aff5

Contributors: Agarwal, James, editor^Aff1, Wu, Terry, editor^Aff2

Superior Title: Emerging Issues in Global Marketing : A Shifting Paradigm. :61-91

Authors: Das, Gopal, Agarwal, James, Malhotra, Naresh K., Varshneya, Geetika

Superior Title: In Journal of Business Research February 2019 95:479-490

Authors: Patil, Ashutosh¹ (AUTHOR) a.r.patil63@csuohio.edu, Malhotra, Naresh K.² (AUTHOR), Maity, Moutusy³ (AUTHOR)

Superior Title: International Journal of Consumer Studies. Jul2022, Vol. 46 Issue 4, p1428-1450. 23p. 11 Charts.

Subject Terms: *CONSUMER expertise, *CONSUMERS' reviews, *PRODUCT reviews, *WEBSITES, NEGATIVITY bias, OBSERVATIONAL learning

Authors: Jain, Avinash, Dash, Satyabhusan, Malhotra, Naresh K

Subject Terms: General Management

File Description: text

Relation: https://pure.jgu.edu.in/id/eprint/6007/1/Consumption%20coping%20to%20deal%20with%20pandemic%20stress%20impact%20on%20subjective%20well-being%20and%20shifts%20in%20consumer%20behavior.pdf; Jain, Avinash , Dash, Satyabhusan and Malhotra, Naresh K (2023) Consumption coping to deal with pandemic stress impact on subjective well-being and shifts in consumer behavior. European Journal of Marketing, 57 (5). pp. 1467-1501. ISSN 0309-0566

Availability: https://doi.org/10.1108/EJM-11-2021-0864
https://pure.jgu.edu.in/id/eprint/6007/
https://pure.jgu.edu.in/id/eprint/6007/1/Consumption%20coping%20to%20deal%20with%20pandemic%20stress%20impact%20on%20subjective%20well-being%20and%20shifts%20in%20consumer%20behavior.pdf

Authors: Sharma, Subhash^Aff3, Malhotra, Naresh K.^Aff4

Contributors: Academy of Marketing Science, Bellur, Venkatakrishna V., editor^Aff2

Superior Title: The 1980’s: A Decade of Marketing Challenges : Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference. :59-63

Authors: Malhotra, Naresh K.^Aff3

Contributors: Academy of Marketing Science, Bellur, Venkatakrishna V., editor^Aff2

Superior Title: Marketing Horizons: A 1980's Perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference. :50-54

Authors: Malhotra, Naresh K., Schaller, Tracey King, Patil, Ashutosh

Superior Title: Journal of Advertising, 2017 Jan 01. 46(1), 193-212.

Access URL: https://www.jstor.org/stable/26157272

Authors: Gupta, Suraksha, Malhotra, Naresh K., Czinkota, Michael, Foroudi, Pantea

Superior Title: In Journal of Business Research December 2016 69(12):5712-5723

Authors: Gupta, Suraksha, Malhotra, Naresh K., Czinkota, Michael, Foroudi, Pantea

Superior Title: In Journal of Business Research December 2016 69(12):5671-5681

This result is not displayed to guests.
Login for full access.

Authors: Malhotra, Naresh K.^Aff4

Contributors: Academy of Marketing Science, Rogers III, John C., editor^Aff2, Lamb, Jr., Charles W., editor^Aff3

Superior Title: Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. :434-436

Authors: Malhotra, Naresh K.

Superior Title: ReMark - Revista Brasileira de Marketing; v. 17, n. 5 (2018): Edição Especial - Pesquisa de Marketing: Estado da Arte e Próximos Passos; 647-665 ; 2177-5184

File Description: application/pdf

Relation: https://periodicos.uninove.br/remark/article/view/12420/5983; https://periodicos.uninove.br/remark/article/view/12420

Availability: https://doi.org/10.5585/bjm.v17i5.4172
https://periodicos.uninove.br/remark/article/view/12420

Authors: Chai, Joe Choon Yean, Malhotra, Naresh K., Alpert, Frank

Superior Title: In Journal of Retailing and Consumer Services September 2015 26:23-31

Authors: Peterson, Mark, Malhotra, Naresh K.

Superior Title: International Journal of Advertising ; volume 42, issue 2, page 288-316 ; ISSN 0265-0487 1759-3948

Subject Terms: Marketing, Communication

Availability: https://doi.org/10.1080/02650487.2022.2129331

Authors: Maity, Moutusy, Dass, Mayukh, Malhotra, Naresh K.

Superior Title: In Journal of Retailing June 2014 90(2):233-254

Authors: Mishra, Abhishek, Dash, Satyabhushan, Malhotra, Naresh K.

Superior Title: AMS Review: Official Publication of the Academy of Marketing Science. June 2015 5(1-2):28-44

Authors: Hwang, Heungsun¹, Malhotra, Naresh K², Kim, Youngchan³, Tomiuk, Marc A⁴, Hong, Sungjin⁵

Superior Title: Journal of Marketing Research (JMR). Aug2010, Vol. 47 Issue 4, p699-712. 14p. 1 Diagram, 3 Charts, 5 Graphs.

Subject Terms: *ANALYSIS of variance, *PARAMETER estimation, *MONTE Carlo method, *ERROR analysis in mathematics, *ANALYSIS of covariance, STRUCTURAL equation modeling, LEAST squares, COMPARATIVE studies, RESEARCH methodology evaluation, MODEL-based reasoning, STATISTICAL weighting, STATISTICAL bootstrapping