Academic Journal
Marketing innovation: A consequence of competitiveness
| Title: | Marketing innovation: A consequence of competitiveness |
|---|---|
| Authors: | Gupta, Suraksha, Malhotra, Naresh K., Czinkota, Michael, Foroudi, Pantea |
| Superior Title: | In Journal of Business Research December 2016 69(12):5671-5681 |
| Database: | ScienceDirect |
| Description not available. |