Authors: Malhotra, Naresh K.^Aff4

Contributors: Academy of Marketing Science, Rogers III, John C., editor^Aff2, Lamb, Jr., Charles W., editor^Aff3

Superior Title: Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. :434-436

Authors: Malhotra, Naresh K., Agarwal, James, Ulgado, Francis M., Zou, Shaoming, Fang, Eric, Zhao, Shuming, Agarwal, Manoj K., Im, Subin, Nakata, Cheryl, Park, Heungsoo, Young-Won Ha, Barela, Mark J., Moen, Øystein, Endresen, Iver, Gavlen, Morten

Superior Title: Journal of International Marketing. 2003, Vol. 11 Issue 4, pix-xiv. 6p.

Subject Terms: *EXPORT marketing, *GLOBALIZATION, *MARKETING, *INFORMATION technology, *EXPORTS, *INTERNATIONAL markets, *MARKET entry, *TRADE regulation, *MARKETING research, *ECONOMICS, *SUPPLY chain management

Authors: Malhotra, Naresh K.¹

Superior Title: Journal of Marketing Research (JMR). May87, Vol. 24 Issue 2, p164-173. 10p. 3 Diagrams, 1 Chart.

Subject Terms: *DISCRIMINANT analysis, *MARKET surveys, *ECONOMIC convergence, *MARKETING research, *MARKETING management, MULTIDIMENSIONAL scaling, EMBEDDING theorems, EUCLIDEAN algorithm, SELF-perception, SCALING (Social sciences)

Authors: Malhotra, Naresh K.¹

Superior Title: Journal of Marketing Research (JMR). Feb1987, Vol. 24 Issue 1, p74-84. 11p. 3 Charts.

Subject Terms: *MARKETING research, *DELPHI method, *MARKETING management, *ESTIMATION theory, *STOCHASTIC processes, *MARKET segmentation, *INDUSTRIAL marketing, *MONTE Carlo method, STOCHASTIC systems, EXPECTATION-maximization algorithms

Authors: Malhotra, Naresh K.¹

Superior Title: Journal of Marketing Research (JMR). Feb1986, Vol. 23 Issue 1, p33-40. 8p. 3 Charts.

Subject Terms: *CONSUMER preferences, *CONSUMER behavior, *MARKETING research, *CONSUMER preferences research, *INFORMATION-seeking behavior, *MARKETING strategy, *MARKETING, *INFORMATION storage & retrieval systems, *MONTE Carlo method, *ESTIMATION theory, LOGITS

Authors: Malhotra, Naresh K.¹

Superior Title: Journal of Marketing Research (JMR). Feb1984, Vol. 21 Issue 1, p20-31. 12p.

Subject Terms: *MARKETING research, *LINEAR statistical models, *MATHEMATICAL models, *CONSUMER preferences, *MARKETING models, *ESTIMATION theory, *STATISTICAL sampling, LOGITS, DISCRETE groups, MATHEMATICAL transformations

Authors: Malhotra, Naresh K.¹

Superior Title: Journal of Marketing Research (JMR). May82, Vol. 19 Issue 2, p199-207. 9p. 1 Diagram, 1 Chart, 5 Graphs.

Subject Terms: *CONJOINT analysis, *CONSUMER profiling, *CONSUMER behavior, *MARKETING research, *STATISTICS, *ALGORITHMS, *CONSUMER preferences, *STATISTICAL correlation, RELIABILITY (Personality trait), JACKKNIFE (Statistics), PERTURBATION theory, ORTHOGONAL arrays

Authors: Malhotra, Naresh K.¹

Superior Title: Journal of Marketing Research (JMR). Nov81, Vol. 18 Issue 4, p456-464. 9p. 1 Diagram, 5 Charts.

Subject Terms: *MULTIVARIATE analysis, *MARKETING research, *CLUSTER analysis (Statistics), SELF-perception, MULTIDIMENSIONAL scaling, SEMANTIC differential scale, FACTOR analysis, SIMILARITY judgment, CRITERION (Theory of knowledge), TEST validity

Authors: Malhotra, Naresh K.¹

Superior Title: Journal of Consumer Research. Jun83, Vol. 10 Issue 1, p125-131. 7p. 1 Chart.

Subject Terms: *INFORMATION processing, *INFORMATION resources management, *MARKETING research, *CONSUMER preferences, CONSUMER behavior research, SEARCHING behavior, INDIVIDUAL differences, CONSUMPTION (Economics) & psychology, DIFFERENTIAL psychology, PSYCHOLOGY

Authors: Malhotra, Naresh K.¹

Superior Title: Journal of Consumer Research. Mar82, Vol. 8 Issue 4, p419-430. 12p. 4 Charts.

Subject Terms: *CONSUMER preferences, *CONSUMER behavior, *DECISION making, *CONSUMER confidence, *CONSUMER attitudes, *MARKET surveys, *MARKETING research, *MARKETING strategy, RESPONDENTS, CHOICE (Psychology)

Authors: Etgar, Michael, Malhotra, Naresh K.

Superior Title: Journal of Consumer Research. Sep81, Vol. 8 Issue 2, p217-222. 6p. 5 Charts, 1 Graph.

Subject Terms: *MANUFACTURED products, *PRICE maintenance, *BUSINESS names, *PRODUCT quality, *COMMERCIAL products, *PRICES, *ECONOMIC forecasting, *CONSUMER research, *COST effectiveness, *MARKETING research

Authors: Malhotra, Naresh K., Miller, Gina L.

Superior Title: Journal of Business Ethics, 1998 Feb 01. 17(3), 263-280.

Access URL: https://www.jstor.org/stable/25073077

Authors: Malhotra, Naresh K., Peterson, Mark, Kleiser, Susan Bardi

Superior Title: Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. 27(2):160-183

Authors: Malhotra, Naresh K.

Resource Type: eBook.

Subjects: Marketing research, Marketing research--Methodology

Categories: BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management

Authors: Malhotra, Naresh K.¹ naresh.malhotra@scheller.gatech.edu

Superior Title: REMark: Revista Brasileira de Marketing. out2018, Vol. 17 Issue 5, p647-655. 9p.

Subject Terms: *MARKETING research, *INDUSTRIAL management, *MARKETING management, *MARKETING strategy, *BRANDING (Marketing)

Authors: Malhotra, Naresh K.¹ naresh.malhotra@mgt.gatech.edu, Patil, Ashutosh² ashutosh.patil@mgt.gatech.edu, Kim, Sung S.³ skim@bus.wisc.edu

Superior Title: Marketing Research. Spring2007, Vol. 19 Issue 1, p24-29. 6p. 1 Color Photograph, 1 Diagram.

Subject Terms: *MARKETING management, *MARKETING research, *MARKETING strategy, *MARKET surveys, *CONSUMER behavior, *ECONOMIC consumption surveys, FACTOR analysis, TEST bias

Authors: Malhotra, Naresh K., Dixit, Ashutosh, Uslay, Can

Superior Title: Marketing Education Review. Fall2002, Vol. 12 Issue 3, p25-34. 10p.

Subject Terms: *INTERNET, *MARKETING research

Authors: Malhotra, Naresh K.

Resource Type: eBook.

Subjects: Marketing research

Categories: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Labor / General

Authors: Malhotra, Naresh K.¹

Superior Title: Journal of the Academy of Marketing Science. Fall96, Vol. 24 Issue 4, p291. 8p. 8 Charts, 1 Graph.

Subject Terms: *MARKETING, *MARKETING research, SCHOLARLY method, SCHOLARS, PERIODICALS, SOCIETIES

Reviews & Products: JOURNAL of the Academy of Marketing Science (Periodical)

Authors: Baalbaki, Imad B.¹, Malhotra, Naresh K.²

Superior Title: Journal of the Academy of Marketing Science. Summer95, Vol. 23 Issue 3, p182. 13p. 7 Charts.

Subject Terms: *INDUSTRIAL marketing, *MARKETING, *CONJOINT analysis, *INDUSTRIAL engineering, *QUALITY control, *STANDARDS, *MARKETING research, *STANDARDIZATION, *MARKET segmentation