eBook
Marketing Research
| Title: | Marketing Research |
|---|---|
| Description: | Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe. |
| Authors: | Malhotra, Naresh K. |
| Resource Type: | eBook. |
| Subjects: | Marketing research, Marketing research--Methodology |
| Categories: | BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management |
| Database: | eBook Index |
| Description not available. |