Sticky Rebates : Rollback Rebates Induce Non-Rational Loyalty in Consumers ; Experimental Evidence

by Morell, Alexander
Bonn : Max Planck Inst. for Research on Collective Goods, 2009

Sticky rebates: Loyalty rebates impede rational switching of consumers

by Morell, Alexander, Glöckner, Andreas, Towfigh, Emanuel Vahid
2015

Sticky Rebates: Target Rebates Induce Non-Rational Loyalty in Consumers

by Morell, Alexander, Glöckner, Andreas, Towfigh, Emanuel Vahid
Bonn : Max Planck Institute for Research on Collective Goods, 2009

First Impressions are More Important than Early Intervention. Qualifying Broken Windows Theory in the Lab

by Beckenkamp, Martin, Engel, Christoph, Glöckner, Andreas, Irlenbusch, Bernd, Hennig-Schmidt, Heike, Kube, Sebastian, Kurschilgen, Michael, Morell, Alexander, Nicklisch, Andreas, Normann, Hans-Theo, Towfigh, Emanuel Vahid
Bonn : Max Planck Institute for Research on Collective Goods, 2009

First Impressions are More Important than Early Intervention. Qualifying Broken Windows Theory in the Lab

by Beckenkamp, Martin, Engel, Christoph, Glöckner, Andreas, Irlenbusch, Bernd, Hennig-Schmidt, Heike, Kube, Sebastian, Kurschilgen, Michael, Morell, Alexander, Nicklisch, Andreas, Normann, Hans-Theo, Towfigh, Emanuel Vahid
2014