Salience, competition, and decoy goods

We consider a brand manufacturer who can offer, next to its high-quality product, also a decoy good and faces competition by a competitive fringe that produces low quality. We show that the brand manufacturer optimally provides a decoy good to boost the demand for its main product if consumers’ purc... Full description

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Bibliographic Details
Published:	2017
Persons:	Herweg, Fabian Author, Müller, Daniel, Weinschenk, Philipp
Format:	Article / E-Article
Keywords:	Competition Decoy good Salience
Physical description:	4 p.
Access:	Unrestricted online access
Superior Title:	Economics Letters Vol. 153, p. 28-31

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