Media promotion and marketing for broadcasting, cable, and the Internet

Media promotion and marketing for broadcasting, cable, and the Internet

This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design

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Bibliographic Details
Published:	Amsterdam : Elsevier/Focal Press, 2006
Other titles:	Promotion and marketing for broadcasting, cable, and the web
Persons:	Eastman, Susan Tyler -, Ferguson, Douglas A., Klein, Robert A.
Format:	Book / E-Book
Language:	English
Edition:	5th ed
Keywords:	Radio broadcasting / Marketing Cable television / Marketing / fast TECHNOLOGY & ENGINEERING / Television & Video / bisacsh Television broadcasting / Marketing / fast Radio broadcasting / Marketing / fast Television broadcasting / Marketing Cable television / Marketing more... less...
Physical description:	xiv, 335 pages
Item Description:	Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. ©2002
ISBN:	9781136024825 9786610967094 9780240807621 9781280967092 9780080473437

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