Economics and Management of Franchising Networks

Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contr... Full description

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Bibliographic Details
Published:	Heidelberg : Physica, 2004
Other Authors:	Windsperger, Josef editor, Cliquet, Gérard, Hendrikse, George, Tuunanen, Mika
Format:	Book / E-Book
Language:	English
Edition:	1st ed. 2004
Series:	Contributions to Management Science
Keywords:	Industrial organization Marketing Organization Industrial Organization more... less...
Physical description:	VI, 364 p
ISBN:	9783790826623

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