Bibliographic Details
| Title: |
Get With the Digital Account-Opening Beat: IF CREDIT UNIONS WANT TO COMPETE WITH DIGITAL BANKS, THEY NEED TO PROVIDE AN EASY AND ELEGANT EXPERIENCE. |
| Authors: |
MEYER, JOHN |
| Superior Title: |
Credit Union Management. May2024, Vol. 47 Issue 5, p20-22. 3p. |
| Subject Terms: |
*ONLINE banking, *CREDIT unions, *DEBIT cards, *MOBILE banking industry, *CREDIT cards, *RETAIL banking, *BANKING industry, *CREDIT union membership, *CONSUMER behavior |
| Abstract: |
The article challenges credit unions to compete and match the experience of digital-first bank accounts by improving the consumer experience in the digital account-opening process. Topics discussed include cost of funds and member growth as the priorities of credit unions in 2024, benefits of using technology to help verify and prove the identity of potential member, and abandonment challenges to membership applications in banks and credit unions deploying digital account origination. |
| Database: |
Business Source Premier |