Authors: Muhammad Naeem, Wilson Ozuem, Kerry Howell, Silvia Ranfagni

Superior Title: International Journal of Qualitative Methods, Vol 23 (2024)

Subject Terms: Social sciences (General), H1-99

File Description: electronic resource

Relation: https://doaj.org/toc/1609-4069

Access URL: https://doaj.org/article/b32b287384884a358a6a2aaa300a1924

Authors: Muhammad Naeem, Wilson Ozuem, Kerry Howell, Silvia Ranfagni

Superior Title: International Journal of Qualitative Methods, Vol 22 (2023)

Subject Terms: Social sciences (General), H1-99

File Description: electronic resource

Relation: https://doaj.org/toc/1609-4069

Access URL: https://doaj.org/article/ea4c96d3a55f42408093f7ac044eaafa

Authors: Silvia Ranfagni, Wilson Ozuem

Superior Title: Sustainability, Vol 14, Iss 9, p 5209 (2022)

Subject Terms: n/a, Environmental effects of industries and plants, TD194-195, Renewable energy sources, TJ807-830, Environmental sciences, GE1-350

File Description: electronic resource

Relation: https://www.mdpi.com/2071-1050/14/9/5209; https://doaj.org/toc/2071-1050

Access URL: https://doaj.org/article/7a12c34c3b734d23a200a023879d5329

Authors: MD Nazmul Islam, Wilson Ozuem, Gordon Bowen, Michelle Willis, Raye Ng

Superior Title: Sustainability, Vol 13, Iss 1, p 345 (2021)

Subject Terms: social enterprise (SE), social business, non-profit, commercial, marketing, strategy, Environmental effects of industries and plants, TD194-195, Renewable energy sources, TJ807-830, Environmental sciences, GE1-350

File Description: electronic resource

Relation: https://www.mdpi.com/2071-1050/13/1/345; https://doaj.org/toc/2071-1050

Access URL: https://doaj.org/article/d2e8c7a99dc7424c819b4bedc79a07ee

Authors: Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena Rovai, Kerry Howell

Subject Terms: Consumer behaviour, Marketing management (incl. strategy and customer relations), service failure recovery, user-generated content, customer-brand relationships, fashion industry, commitment-trust theory

Relation: 10779/aru.23815317.v1; https://figshare.com/articles/conference_contribution/An_exploration_into_user-generated_content_service_failure_recovery_and_customer_brand_relationships_a_commitment-trust_theory_perspective/23815317

Availability: https://figshare.com/articles/conference_contribution/An_exploration_into_user-generated_content_service_failure_recovery_and_customer_brand_relationships_a_commitment-trust_theory_perspective/23815317

Authors: Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Kerry Howell, Serena Rovais

Subject Terms: user generated content, service failure recovery, millennials, phenomenological hermeneutics methodology, qualitative approach

Relation: 10779/aru.23815389.v1; https://figshare.com/articles/journal_contribution/Dynamics_of_user-generated_content_and_service_failure_recovery_evidence_from_the_millennials/23815389

Availability: https://figshare.com/articles/journal_contribution/Dynamics_of_user-generated_content_and_service_failure_recovery_evidence_from_the_millennials/23815389

Authors: Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Kerry Howell, Serena Rovai

Subject Terms: Consumer behaviour, Social marketing, Organisational planning and management, Social media influencers, Millennials, service failure, Recovery Strategies, social media, social constructivist perspective

Relation: 10779/aru.23816412.v1; https://figshare.com/articles/journal_contribution/Examining_the_role_of_social_media_influencers_in_service_failure_and_recovery_strategies_an_empirical_investigation_of_millennials_views/23816412

Availability: https://figshare.com/articles/journal_contribution/Examining_the_role_of_social_media_influencers_in_service_failure_and_recovery_strategies_an_empirical_investigation_of_millennials_views/23816412

Authors: Wilson Ozuem, Michelle Willis, Kerry Howell, Silvia Ranfagni

Subject Terms: Innovation management, Organisational behaviour, Organisational planning and management, user-generated content, Millennials, Electronic word of mouth (eWOM), qualitative research, failure recovery strategy, customer–brand relationships

Relation: 10779/aru.23816478.v2; https://figshare.com/articles/journal_contribution/Examining_user-generated_content_service_failure_recovery_and_customer_brand_relationships_an_exploration_through_commitment-trust_theory/23816478

Availability: https://figshare.com/articles/journal_contribution/Examining_user-generated_content_service_failure_recovery_and_customer_brand_relationships_an_exploration_through_commitment-trust_theory/23816478

Authors: Annette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena Rovai

Subject Terms: research

Relation: 10779/aru.23769072.v1; https://figshare.com/articles/journal_contribution/Managing_Creativity_in_the_Age_of_Data-Driven_Marketing_Communication_A_Model_for_Agencies_to_Improve_Their_Distribution_and_Valuation_of_Creativity/23769072

Availability: https://figshare.com/articles/journal_contribution/Managing_Creativity_in_the_Age_of_Data-Driven_Marketing_Communication_A_Model_for_Agencies_to_Improve_Their_Distribution_and_Valuation_of_Creativity/23769072

Authors: Ahmed Hamed Abdullah Al Sulaimani, Wilson Ozuem

Subject Terms: participation, transparency, collaboration

Relation: 10779/aru.23769075.v1; https://figshare.com/articles/journal_contribution/Understanding_the_role_of_transparency_participation_and_collaboration_for_achieving_open_digital_government_goals_in_Oman/23769075

Availability: https://figshare.com/articles/journal_contribution/Understanding_the_role_of_transparency_participation_and_collaboration_for_achieving_open_digital_government_goals_in_Oman/23769075

Authors: Yllka Azemi, Wilson Ozuem

Subject Terms: Consumer-oriented product or service development, Marketing communications, Retargeting, social media retargeting, mobile phone customers, luxury fashion, early stage of decision making

Relation: 10779/aru.23816505.v1; https://figshare.com/articles/journal_contribution/How_Does_Retargeting_Work_For_Different_Gen_Z_Mobile_Users_Customer_Expectations_and_Evaluations_of_Retargeting_Via_the_Expectancy-Theory_Lens/23816505

Availability: https://figshare.com/articles/journal_contribution/How_Does_Retargeting_Work_For_Different_Gen_Z_Mobile_Users_Customer_Expectations_and_Evaluations_of_Retargeting_Via_the_Expectancy-Theory_Lens/23816505

Authors: Wilson Ozuem, Silvia Ranfagni, Michelle Willis

Resource Type: eBook.

Subjects: Telemarketing, Internet marketing, Marketing, Luxury goods industry

Categories: BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Industries / General

Authors: Wilson Ozuem, Michelle Willis

Resource Type: eBook.

Subjects: Internet marketing, Branding (Marketing), Brand name products

Categories: BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, BUSINESS & ECONOMICS / Marketing / General, DESIGN / Graphic Arts / Branding & Logo Design

Authors: Wilson Ozuem, Silvia Ranfagni

Resource Type: eBook.

Subjects: Internet marketing, Fashion merchandising, Luxuries--Marketing

Categories: BUSINESS & ECONOMICS / Marketing / General

Authors: Gordon Bowen, Wilson Ozuem

Resource Type: eBook.

Subjects: Online social networks, Internet marketing--Social aspects, Social media, Marketing--Social aspects

Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / General, COMPUTERS / General

Authors: Wilson Ozuem, Elena Patten and Yllka Azemi

Resource Type: eBook.

Subjects: Luxuries--Internet marketing, Fashion merchandising, Luxuries--Marketing

Categories: BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, BUSINESS & ECONOMICS / Marketing / Research

Authors: Wilson Ozuem, Gordon Bowen

Resource Type: eBook.

Subjects: Online social networks, Internet marketing--Social aspects, Marketing--Social aspects, Social media

Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Direct, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing

Authors: Gordon Bowen, Wilson Ozuem

Resource Type: eBook.

Subjects: Online social networks, Internet marketing--Social aspects, Marketing--Social aspects, Social media

Categories: BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, BUSINESS & ECONOMICS / Marketing / General, COMPUTERS / Virtual & Augmented Reality

Authors: Fehmi Azemi, Wilson Ozuem, Yllka Azemi

Superior Title: Chinese Business Review ; volume 14, issue 8 ; ISSN 1537-1506 1537-1506

Subject Terms: General Medicine

Availability: https://doi.org/10.17265/1537-1506/2015.08.002

Authors: Salvietti, Giada, Ieva, Marco, Ziliani, Cristina

Contributors: Wilson Ozuem and Silvia Ranfagni, Salvietti, Giada, Ieva, Marco, Ziliani, Cristina

File Description: STAMPA

Relation: info:eu-repo/semantics/altIdentifier/isbn/978-3-030-70323-3; info:eu-repo/semantics/altIdentifier/isbn/978-3-030-70324-0; ispartofbook:The Art of Digital Marketing for Fashion and Luxury Brands; firstpage:365; lastpage:395; numberofpages:31; http://hdl.handle.net/11381/2911622; info:eu-repo/semantics/altIdentifier/scopus/2-s2.0-85164754713

Availability: https://doi.org/10.1007/978-3-030-70324-0_15
http://hdl.handle.net/11381/2911622