Authors: Xu, Minzhe (AUTHOR) minzhexu@iastate.edu, Yu, Zhihao (AUTHOR), Tu, Yanping (AUTHOR)

Superior Title: Journal of Marketing Research (JMR). Apr2023, Vol. 60 Issue 2, p355-370. 16p. 1 Diagram, 1 Chart, 3 Graphs.

Subject Terms: *BUSINESS referrals, *WORD of mouth advertising, *DISCLOSURE, *RELATIONSHIP marketing, *MARKETING, *CUSTOMER relations, *CUSTOMER loyalty programs, COMMUNITY relations

Authors: Lafreniere, Katherine C.¹ (AUTHOR) lafreniere@uleth.ca, Moore, Sarah G.² (AUTHOR) sarah.g.moore@ualberta.ca, Fisher, Robert J.³ (AUTHOR) rfisher1@ualberta.ca

Superior Title: Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p908-925. 18p. 4 Diagrams, 5 Charts.

Subject Terms: *WORD of mouth advertising, *PRODUCT reviews, *CONSUMER psychology, *MARKETING, SWEARING (Profanity), MEANING (Psychology), OFFENSIVE behavior

Reviews & Products: YELP (Web resource)

Authors: Berger, Jonah (AUTHOR) jberger@wharton.upenn.edu, Rocklage, Matthew D (AUTHOR), Packard, Grant (AUTHOR)

Superior Title: Journal of Consumer Research. Oct2022, Vol. 49 Issue 3, p389-408. 20p. 1 Diagram, 3 Graphs.

Subject Terms: *WORD of mouth advertising, *CONSUMER behavior, WORD-of-mouth communication, MODALITY (Linguistics), EMOTIONS, HUMAN voice

Authors: Srivastava, Vartika¹ (AUTHOR) srivastava.vartika@gmail.com, Kalro, Arti D.² (AUTHOR), Raizada, Gaurav³ (AUTHOR), Sharma, Dinesh² (AUTHOR)

Superior Title: Journal of Marketing Theory & Practice. Spring2024, Vol. 32 Issue 2, p137-157. 21p.

Subject Terms: *CONSUMERS' reviews, *WORD of mouth advertising, *NATURAL language processing, EMOTIONS, PERCEPTION (Philosophy), WORD frequency

Authors: Kim, Junghyun¹ (AUTHOR), Kim, Youngju² (AUTHOR), Kwon, Junbum³ (AUTHOR)

Superior Title: Journal of Advertising. Aug/Sep2022, Vol. 51 Issue 4, p502-514. 13p. 5 Color Photographs, 1 Diagram, 1 Chart.

Subject Terms: *WORD of mouth advertising, *CONSUMERS' reviews, *ADVERTISING, WASTE products

Authors: Todri, Vilma¹ (AUTHOR) vtodri@emory.edu, Adamopoulos, Panagiotis (AUTHOR), Andrews, Michelle¹ (AUTHOR) vtodri@emory.edu

Superior Title: Journal of Marketing. Jul2022, Vol. 86 Issue 4, p118-140. 23p. 6 Charts, 1 Graph, 1 Map.

Subject Terms: *WORD of mouth advertising, DISTANCES, DEEP learning, GROUP identity, SOCIAL media

Reviews & Products: TWITTER (Web resource)

Superior Title: Harvard Business Review. May/Jun2024, Vol. 102 Issue 3, p25-25. 2/3p.

Subject Terms: *WORD of mouth advertising, *CUSTOMER loyalty programs, CONSUMER behavior research

Authors: Nguyen Minh Quan¹ 21141591.quan@student.iuh.edu.vn, Bui Thanh Khoa² buithanhkhoa@iuh.edu.vn, Van Thanh-Truong Nguyen³ nguyenvanthanhtruong@iuh.edu.vn

Superior Title: Business Management / Biznes Upravlenie. 2023, Issue 4, p5-26. 22p.

Subject Terms: *WORD of mouth advertising, *QUALITY of service, *AIRPORTS, AIRPORT customer services, TRUST, PASSENGERS

Authors: Casidy, Riza (AUTHOR) riza.casidy@mq.edu.au, Duhachek, Adam (AUTHOR), Singh, Vishal (AUTHOR), Tamaddoni, Ali (AUTHOR)

Superior Title: Journal of Marketing Research (JMR). Aug2021, Vol. 58 Issue 4, p762-781. 20p. 2 Diagrams, 7 Charts, 4 Graphs.

Subject Terms: *WORD of mouth advertising, *CONSUMER behavior, *CONSUMERS' reviews, PRIMING (Psychology), FAITH, FAIRNESS, FORGIVENESS

Authors: Lisjak, Monika¹ (AUTHOR) monika.lisjak@asu.edu, Bonezzi, Andrea² (AUTHOR) abonezzi@stern.nyu.edu, Rucker, Derek D.³ (AUTHOR) d-rucker@kellogg.northwestern.edu

Superior Title: Journal of Marketing. Sep2021, Vol. 85 Issue 5, p128-144. 17p. 2 Charts, 1 Graph.

Subject Terms: *MARKETING, *WORD of mouth advertising, *MARKETING research, *BRAND choice, *CONSUMER preferences

Authors: Kang, Yeonjung¹ (AUTHOR), Legendre, Tiffany S.² (AUTHOR) jslegendre@uh.edu, Lee, Seonjeong³ (AUTHOR), Baker, Melissa A.⁴ (AUTHOR)

Superior Title: Cornell Hospitality Quarterly. May2024, Vol. 65 Issue 2, p168-183. 16p.

Subject Terms: *COVID-19 pandemic, *WORD of mouth advertising, *CONSUMER ethics, *EMPLOYMENT furloughs, *CONSUMERS, IDEALISM, EMPATHY, ENVIRONMENTAL literacy

Authors: Olson, Nicholas J¹ (AUTHOR) nolson@mays.tamu.edu, Ahluwalia, Rohini² (AUTHOR)

Superior Title: Journal of Consumer Research. Apr2021, Vol. 47 Issue 6, p1025-1046. 22p. 4 Graphs.

Subject Terms: *WORD of mouth advertising, *CUSTOMER satisfaction, PSYCHOLOGICAL well-being, GUILT (Psychology), SOCIAL comparison

Authors: Chapman, Lennay M.¹ lechapma@fiu.edu, Reshadi, Farnoush²

Superior Title: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p261-264. 4p.

Subject Terms: *WORD of mouth advertising, GIFT giving, SELF-actualization (Psychology)

Authors: Chengxi Li¹ lichengxi@stu.sufe.edu.cn, Yong Liu², Qi Sun¹, Fang Wu¹

Superior Title: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p25-28. 4p.

Subject Terms: *AUTOMOBILE industry, *WORD of mouth advertising, *PRODUCT positioning

Authors: Nguyen, Peter¹ (AUTHOR) pnguyen@miamioh.edu, Wang, Xin (Shane)² (AUTHOR), Li, X I³ (AUTHOR), Cotte, June⁴ (AUTHOR)

Superior Title: Journal of Consumer Research. Feb2021, Vol. 47 Issue 5, p654-674. 21p. 3 Charts, 3 Graphs.

Subject Terms: *WORD of mouth advertising, *PRODUCT reviews, *EXPERTISE, *BUSINESS enterprise ratings, *SENTIMENT analysis, *CONSUMERS' reviews

Authors: Lei Wang¹ luw21@smeal.psu.edu, Gunasti, Kunter² kunter@gmail.com, Shankar, Ramesh³ Ramesh.Shankar@uconn.edu, Pancras, Joseph⁴ Joseph.Pancras@business.uconn.edu, Gopal, Ram⁵ Ram.Gopal@wbs.ac.uk

Superior Title: MIS Quarterly. Dec2020, Vol. 44 Issue 4, p1987-2011. 25p. 2 Color Photographs, 3 Diagrams, 17 Charts.

Subject Terms: *WORD of mouth advertising, *CONSUMER behavior, *USER-generated content, GAMIFICATION, WORD-of-mouth communication, SOCIAL media

Authors: Allard, Thomas¹ (AUTHOR) tallard@ntu.edu.sg, Dunn, Lea H.² (AUTHOR) leadunn@uw.edu, White, Katherine³ (AUTHOR) katherine.white@sauder.ubc.ca

Superior Title: Journal of Marketing. Jul2020, Vol. 84 Issue 4, p86-108. 23p. 1 Color Photograph, 1 Diagram, 3 Charts, 4 Graphs.

Subject Terms: *WORD of mouth advertising, *CONSUMER attitudes, *CONSUMER price indexes, *PERCEIVED cost, EMPATHY, STIMULUS & response (Psychology)

Authors: Maru, Chahat¹ (AUTHOR) chahat.maru20ph@iimranchi.ac.in, Sai Vijay, T.¹ (AUTHOR)

Superior Title: International Journal of Consumer Studies. Mar2024, Vol. 48 Issue 2, p1-26. 26p.

Subject Terms: *BRAND image, *WORD of mouth advertising, *CONSUMER attitudes, *BRANDING (Marketing), *BRAND name products, BIBLIOMETRICS

Authors: Panagiotidou, Sofia¹ pansof@uom.edu.gr, Mihail, Dimitrios¹ mihail@uom.edu.gr

Superior Title: Proceedings of the European Conference on Management, Leadership & Governance. 2023, p505-511. 7p.

Subject Terms: *BRAND name products, *WORD of mouth advertising, *JOB vacancies, *EMPLOYMENT, *MARKETING planning

Authors: Boisvert, Jean¹ (AUTHOR) jboisvert@aus.edu, Khan, M. Sajid¹ (AUTHOR)

Superior Title: Journal of Strategic Marketing. Feb2023, Vol. 31 Issue 1, p37-57. 21p. 3 Diagrams, 6 Charts.

Subject Terms: *WORD of mouth advertising, *CUSTOMER experience, *CALL centers, SATISFACTION, STRUCTURAL equation modeling, INTENTION