Superior Title: In Journal of Business Research February 2019 95:479-490
Authors: Das, Gopal, Varshneya, Geetika
Superior Title: In Journal of Retailing and Consumer Services September 2017 38:177-185
Authors: Varshneya, Geetika, Das, Gopal
Superior Title: In Journal of Retailing and Consumer Services January 2017 34:48-57
Authors: Varshneya, Geetika1 (AUTHOR) geetika@dmi.ac.in
Superior Title: Journal of Fashion Marketing & Management. 2022, Vol. 26 Issue 5, p832-851. 20p.
Subject Terms: *CONSUMERS, *CUSTOMER satisfaction, *RETAIL stores, STRUCTURAL equation modeling
Geographic Terms: INDIA
Authors: Varshneya, Geetika
Superior Title: Journal of Fashion Marketing and Management: An International Journal ; volume 26, issue 5, page 832-851 ; ISSN 1361-2026
Subject Terms: Marketing, Business and International Management
Availability: https://doi.org/10.1108/jfmm-06-2020-0113
Authors: Das, Gopal, Peloza, John, Varshneya, Geetika, Green, Todd
Superior Title: European Journal of Marketing ; volume 55, issue 1, page 315-335 ; ISSN 0309-0566 0309-0566
Availability: https://doi.org/10.1108/ejm-02-2019-0202
Superior Title: Journal of Fashion Marketing and Management: An International Journal ; volume 23, issue 3, page 396-412 ; ISSN 1361-2026
Subject Terms: Marketing, Business and International Management
Availability: https://doi.org/10.1108/jfmm-04-2018-0060
Authors: Das, Gopal, Peloza, John, Varshneya, Geetika, Green, Todd
Superior Title: European Journal of Marketing; 2021, Vol. 55 Issue 1, p315-335, 21p
Subject Terms: CONSUMER behavior, GIFT giving, PERCEIVED quality, CONSUMER ethics, CONSUMER preferences
Authors: Varshneya, Geetika, Das, Gopal, Khare, Arpita
Superior Title: The Marketing Review ; volume 17, issue 2, page 179-197 ; ISSN 1469-347X
Authors: Varshneya, Geetika, Pandey, Shivendra K., Das, Gopal
Superior Title: Global Business Review ; volume 18, issue 2, page 478-492 ; ISSN 0972-1509 0973-0664
Subject Terms: Business and International Management
Availability: https://doi.org/10.1177/0972150916668620
Authors: Upadhye, Bilwa Dipak, Das, Gopal, Varshneya, Geetika
Superior Title: Journal of Strategic Marketing ; volume 27, issue 1, page 50-66 ; ISSN 0965-254X 1466-4488
Availability: https://doi.org/10.1080/0965254x.2017.1384042
Authors: Khare, Arpita, Varshneya, Geetika
Superior Title: Journal of Fashion Marketing and Management: An International Journal ; volume 21, issue 1, page 51-69 ; ISSN 1361-2026
Subject Terms: Marketing, Business and International Management
Availability: https://doi.org/10.1108/jfmm-03-2014-0021
Authors: Varshneya, Geetika, Das, Gopal, Khare, Arpita
Superior Title: Marketing Intelligence & Planning ; volume 35, issue 3, page 339-357 ; ISSN 0263-4503
Availability: https://doi.org/10.1108/mip-05-2016-0075
Authors: Varshneya, Geetika, Das, Gopal
Superior Title: Emerald Emerging Markets Case Studies ; volume 7, issue 4, page 1-16 ; ISSN 2045-0621
Subject Terms: Strategy and Management, Economics and Econometrics, Finance, Education, Business and International Management
Availability: https://doi.org/10.1108/eemcs-09-2016-0191
Authors: Das, Gopal, Abhishek, Varshneya, Geetika
Subject Terms: Discriminant Analysis, Classification, Allocation
Relation: MAR0489TEC; http://hdl.handle.net/11718/22163
Availability: http://hdl.handle.net/11718/22163
Authors: Das, Gopal, Abhishek, Varshneya, Geetika
Subject Terms: Marketing Research, Research Approach, Brand Attitude
Relation: MAR0485; http://hdl.handle.net/11718/22082
Availability: http://hdl.handle.net/11718/22082
Authors: Das, Gopal, Varshneya, Geetika
Superior Title: International Journal of Business and Emerging Markets ; volume 8, issue 4, page 383 ; ISSN 1753-6219 1753-6227
Subject Terms: Marketing, Strategy and Management, Economics and Econometrics, Business and International Management
Availability: https://doi.org/10.1504/ijbem.2016.10000487
Authors: Varshneya, Geetika, Das, Gopal
Superior Title: International Journal of Indian Culture and Business Management ; volume 13, issue 1, page 57 ; ISSN 1753-0806 1753-0814
Subject Terms: General Medicine
Availability: https://doi.org/10.1504/ijicbm.2016.077636
Authors: Varshneya, Geetika, Das, Gopal
Superior Title: International Journal of Business and Emerging Markets ; volume 8, issue 4, page 383 ; ISSN 1753-6219 1753-6227
Subject Terms: Marketing, Strategy and Management, Economics and Econometrics, Business and International Management
Availability: https://doi.org/10.1504/ijbem.2016.079788
Authors: Das, Gopal, Abhishek, Varshneya, Geetika
Superior Title: Indian Institute of Management Ahmedabad ; page 1-11 ; ISSN 2633-3260 2633-3260
Subject Terms: General Medicine
Availability: https://doi.org/10.1108/case.iima.2020.000107