Authors: Lambrecht, Anja (AUTHOR), Tucker, Catherine (AUTHOR), Zhang, Xu (AUTHOR) alambrecht@london.edu

Superior Title: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p248-270. 23p.

Subject Terms: *TELEVISION advertising, *INTERNET sales, *CONSUMER behavior, *ONLINE shopping, *INTERTEMPORAL choice, MEASUREMENT

Authors: Shi, Yang¹ (AUTHOR), Kim, Jun B.² (AUTHOR), Zhao, Ying³ (AUTHOR)

Superior Title: Journal of Advertising. Apr/May2023, Vol. 52 Issue 2, p229-246. 18p. 6 Charts, 4 Graphs.

Subject Terms: *TELEVISION advertising, *ECONOMIC impact, *CONSUMERS, *EXTERNALITIES, *OPERATING revenue, TELEVISION viewing

Authors: Ghosh Dastidar, Ayan (AUTHOR) aghoshdastidar@clarku.edu, Sunder, Sarang (AUTHOR), Shah, Denish (AUTHOR)

Superior Title: Journal of Marketing. May2023, Vol. 87 Issue 3, p337-358. 22p. 1 Color Photograph, 5 Charts, 6 Graphs, 1 Map.

Subject Terms: *TELEVISION advertising, *INDUSTRIES & society, *COVID-19 pandemic, *PUBLIC service advertising, PUBLIC health, SOCIAL distancing, HEALTH policy, QUALITY of life

Authors: Becker, Maren¹ (AUTHOR) mbecker@escp.eu, Scholdra, Thomas P.² (AUTHOR) scholdra@wiso.uni-koeln.de, Berkmann, Manuel (AUTHOR), Reinartz, Werner J.³ (AUTHOR) mbecker@escp.eu

Superior Title: Journal of Marketing. Mar2023, Vol. 87 Issue 2, p275-297. 23p. 7 Charts, 3 Graphs.

Subject Terms: *TELEVISION advertising, *ADVERTISING avoidance, *CONSUMER behavior, *ADVERTISING & psychology, *MARKETING & psychology, *CREATIVITY in advertising, ZAPPING (Television), HEDONISTIC consumption

Authors: Simon, Françoise¹ (AUTHOR) francoise.simon@uha.fr, Bontour, Anne² (AUTHOR)

Superior Title: Journal of Marketing Management. Nov2023, Vol. 39 Issue 15/16, p1645-1671. 27p.

Subject Terms: *TELEVISION advertising, *BRAND name products, *BRAND scandals, *CONSUMER psychology, *ADVERTISING campaigns, *PERCEIVED quality, TRANSMEDIA storytelling, TELEVISION viewing

Authors: Yang, Joonhyuk¹ (AUTHOR) joonhyuk.yang@nd.edu, Xie, Yingkang² (AUTHOR) yingkang.xie@kellogg.northwestern.edu, Krishnamurthi, Lakshman³ (AUTHOR) laksh@kellogg.northwestern.edu, Papatla, Purushottam⁴ (AUTHOR) papatla@uwm.edu

Superior Title: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p840-859. 20p. 1 Diagram, 5 Charts, 6 Graphs.

Subject Terms: *TELEVISION advertising, *CONSUMER behavior, *MUSIC in advertising, *ALGORITHMS, *ADVERTISERS, *BRANDING (Marketing), *BRAND name products, ENERGY measurement

Geographic Terms: UNITED States

Company/Entity: SPOTIFY AB

Authors: Royo-Bordonada, Miguel Ángel¹ (AUTHOR), Cavero-Esponera, Cristina^2,3 (AUTHOR) caveroesponera@gmail.com, Romero-Fernández, María Mar⁴ (AUTHOR), González-Díaz, Cristina⁵ (AUTHOR), Ordaz Castillo, Elena¹ (AUTHOR)

Superior Title: BMC Public Health. 3/7/2024, Vol. 24 Issue 1, p1-9. 9p.

Subject Terms: *TELEVISION advertising, *CHILDREN'S television programs, *FOOD advertising, *FOOD preferences, *SPANIARDS

Geographic Terms: SPAIN

Authors: Yang, Joonhyuk¹ (AUTHOR) joonhyuk.yang@nd.edu, Lee, Jung Youn² (AUTHOR) jungyoun.lee@kellogg.northwestern.edu, Chintagunta, Pradeep K.³ (AUTHOR) pradeep.chintagunta@chicagobooth.edu

Superior Title: Journal of Marketing Research (JMR). Oct2021, Vol. 58 Issue 5, p925-947. 23p. 1 Diagram, 9 Charts, 3 Graphs, 2 Maps.

Subject Terms: *BUSINESS success, *CABLE television advertising, *SUBSCRIPTION television, *DIRECT broadcast satellite television, *COST per sale (Marketing), COMPETITION in the television supply industry

Authors: Guitart, Ivan A. (AUTHOR) guitart@em-lyon.com, Stremersch, Stefan (AUTHOR)

Superior Title: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p299-320. 22p. 1 Diagram, 6 Charts, 1 Graph, 1 Map.

Subject Terms: *TELEVISION advertising, *ELECTRONIC information resource searching, *AUTOMOBILE industry, AUTOMOBILE advertising, EMOTIONS

Authors: Wang, Liangyan, Gohary, Ali, Chan, Eugene Y.

Superior Title: Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p230-241, 12p

Subject Terms: UTILITY poles, COMPUTER monitors, CURVED surfaces, ADVERTISING, TELEVISION monitors, BILLBOARDS, TELEVISION advertising, OUTDOOR advertising

Authors: NOTTE, JASON (AUTHOR)

Superior Title: Adweek. Jan2024, Vol. 65 Issue 1, p22-27. 6p. 2 Cartoon or Caricatures.

Subject Terms: *SUPER Bowl advertisements, *TELEVISION advertising, WHISTLES

Authors: Timothy, Chelsy Angelia¹ johchelfs10@gmail.com, Shinta, Shinta¹, Fransiska, Fransiska¹, Angelita, Fifi¹

Superior Title: Journal of Enterprise & Development (JED). 2024, Vol. 6 Issue 1, p172-181. 10p.

Subject Terms: *TELEVISION advertising, *ADVERTISING endorsements, *INFLUENCER marketing, *CONSUMER behavior, ONLINE social networks, FOOD advertising, DIGITAL television

Geographic Terms: INDONESIA

Authors: OYMAN, Turgay¹ turgayoyman@hotmail.com

Superior Title: REMark: Revista Brasileira de Marketing. jan-mar2024, Vol. 23 Issue 1, p72-96. 25p.

Subject Terms: *TELEVISION advertising, *CONSUMER behavior, *ADVERTISING endorsements, *MARKETING, TELEVISION viewing, ELECTROENCEPHALOGRAPHY

Authors: Tasaka, Guy (AUTHOR) guy@tasakadigital.com

Superior Title: Editor & Publisher. Apr2024, Vol. 157 Issue 4, p24-26. 3p. 2 Color Photographs.

Subject Terms: *TELEVISION advertising, LANGUAGE models, GENERATIVE artificial intelligence, GOVERNMENT websites

Authors: Bruce, Norris I.¹ (AUTHOR) norris.bruce@utdallas.edu, Becker, Maren² (AUTHOR) m2.becker@vu.nl, Reinartz, Werner³ (AUTHOR) werner.reinartz@wiso.uni-koeln.de

Superior Title: Journal of Marketing Research (JMR). Apr2020, Vol. 57 Issue 2, p236-256. 21p. 2 Diagrams, 10 Charts, 6 Graphs.

Subject Terms: *TELEVISION advertising, *BRANDING (Marketing), *ADVERTISING effectiveness, *BRAND image, *BRAND awareness, DIRICHLET forms

Authors: Du, Rex Yuxing (AUTHOR) rexdu@bauer.uh.edu, Xu, Linli (AUTHOR), Wilbur, Kenneth C. (AUTHOR)

Superior Title: Journal of Marketing. Jul2019, Vol. 83 Issue 4, p81-100. 20p. 9 Charts, 3 Graphs.

Subject Terms: *TELEVISION advertising, *WEB search engines, *BRAND name product sales & prices, INTERNET marketing research, PICKUP trucks, AUDIENCE research

Authors: Peterson, Mark¹ (AUTHOR) markpete@uwyo.edu, Malhotra, Naresh K.² (AUTHOR) naresh.malhotra@scheller.gatech.edu

Superior Title: International Journal of Advertising. Feb2023, Vol. 42 Issue 2, p288-316. 29p. 2 Diagrams, 6 Charts, 2 Graphs.

Subject Terms: *TELEVISION advertising, *CONSUMERS, *TELEVISION

Authors: CAMPBELL, COLIN¹ colincampbell@sandiego.edu

Superior Title: Journal of Advertising Research. Mar2023, Vol. 63 Issue 1, piv-vi. 3p.

Subject Terms: *AUTOMOBILE sales & prices, *TELEVISION advertising, *SLOGANS

Authors: Potvin Kent, Monique¹ (AUTHOR) monique.potvinkent@uottawa.ca, Soares Guimaraes, Julia² (AUTHOR), Pritchard, Meghan² (AUTHOR), Remedios, Lauren¹ (AUTHOR), Pauzé, Elise² (AUTHOR), L'Abbé, Mary³ (AUTHOR), Mulligan, Christine³ (AUTHOR), Vergeer, Laura³ (AUTHOR), Weippert, Madyson³ (AUTHOR)

Superior Title: BMC Public Health. 3/23/2023, Vol. 23 Issue 1, p1-11. 11p. 5 Charts.

Subject Terms: *FOOD advertising, *TELEVISION advertising, *RESTAURANT advertising, *TEENAGERS, *FOOD industry

Geographic Terms: TORONTO (Ont.)

Company/Entity: CANADA. Health Canada

Alternate Title: Junk Food in Television Advertising as a Cause of Obesity in Elementary School Children.

Authors: Martínez-Sepúlveda, Vanessa Sarahí¹ vanessa_sarahi14@hotmail.com

Superior Title: Revista Daena: International Journal of Good Conscience. mar2023, Vol. 18 Issue 1, p1-27. 27p.