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9
Academic Journal
10
Academic Journal

Authors: DISATNIK, DAVID1 daviddis@post.tau.ac.il, STEINHART, YAEL2 ysteinhart@post.tau.ac.il

Superior Title: Journal of Marketing Research (JMR). Jun2015, Vol. 52 Issue 3, p349-359. 11p.

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12
Academic Journal

Superior Title: Journal of Consumer Research; Dec2020, Vol. 47 Issue 4, p544-565, 22p, 1 Color Photograph, 1 Diagram, 5 Charts, 1 Graph

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14
Academic Journal

Superior Title: Journal of Consumer Research, 2014 Aug 01. 41(2), 418-435.

Relation: Yuwei Jiang ( yuwei.jiang@polyu.edu.hk ) is assistant professor of marketing at the Hong Kong Polytechnic University, Hung Hom, Hong Kong. Rashmi Adaval ( mkadaval@ust.hk ) is associate professor of marketing at the Hong Kong University of Science and Technology, Clear Water Bay, Hong Kong. Yael Steinhart ( ysteinhart@post.tau.ac.il ) is senior lecturer of marketing at Tel-Aviv University, Israel. Robert S. Wyer Jr. ( mkwyer@ust.hk ) is visiting professor of marketing at the Chinese University of Hong Kong, Shatin, Hong Kong. Financial support was provided by the Hong Kong Research Grants Council’s General Research Fund (GRF) grants, HKUST6194/04H, HKUST6192/04H, and GRF640011 awarded to the second and fourth authors and PolyU5514/12H and PolyU4-ZZBB awarded to the first author. This research was based on the first author’s doctoral dissertation conducted under the supervision of the second and fourth authors. Correspondence on the article should be sent to Yuwei Jiang. Laura Peracchio served as editor and Darren Dahl served as associate editor for this article.

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