Authors: Naresh K. Malhotra

Superior Title: Brazilian Journal of Marketing; Vol. 17, No 5 (2018): Edição Especial - Pesquisa de Marketing: Estado da Arte e Próximos Passos ; 647-665 ; Revista Brasileira de Marketing; Vol. 17, No 5 (2018): Edição Especial - Pesquisa de Marketing: Estado da Arte e Próximos Passos

File Description: application/pdf

Availability: http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/4172

Authors: Naresh K Malhotra, Evandro Luiz Lopes, Ricardo Teixeira Veiga

Superior Title: REMark: Revista Brasileira de Marketing, Vol 13, Iss 2, Pp 28-43 (2014)

Subject Terms: LISREL, Matriz de Covariância, Modelagem de Equações Estruturais, Aplicação de LISREL no Marketing., Marketing. Distribution of products, HF5410-5417.5

File Description: electronic resource

Relation: http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2698; https://doaj.org/toc/2177-5184

Access URL: https://doaj.org/article/198bb972bac0478ca4d875f55dfd7ae0

Authors: Naresh K Malhotra, Evandro Luiz Lopes, Ricardo Teixeira Veiga

Superior Title: Brazilian Journal of Marketing; Vol. 13, No 2 (2014): Edição Especial ; 28-43 ; Revista Brasileira de Marketing; Vol. 13, No 2 (2014): Edição Especial

Subject Terms: LISREL, Covariance Matrix, Structural Equation Modeling, Application of LISREL in Marketing., Matriz de Covariância, Modelagem de Equações Estruturais, Aplicação de LISREL no Marketing.

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Availability: http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2698

Authors: James Agarwal, Naresh K. Malhotra, Ruth N. Bolton

Contributors: The Pennsylvania State University CiteSeerX Archives

Superior Title: http://www.ruthnbolton.com/Publications/CrossNational.pdf.

Subject Terms: cross-national research, cross-cultural research, global market segmentation, perceived service quality, structural equation modeling James Agarwal is Associate Professor of Marketing, Haskayne

File Description: application/pdf

Relation: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.410.3964; http://www.ruthnbolton.com/Publications/CrossNational.pdf

Availability: http://www.ruthnbolton.com/Publications/CrossNational.pdf

Authors: Naresh K. Oly-ndubisi, Nelson Agarwal, Naresh K. Malhotra, Nelson Oly Ndubisi, James Agarwal

Contributors: The Pennsylvania State University CiteSeerX Archives

Superior Title: http://www.esic.edu/documentos/revistas/esicmk/080912_104135_I.pdf.

Subject Terms: Private complaint, public complaint, customer defection, retail bank customers

File Description: application/pdf

Relation: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.465.1574; http://www.esic.edu/documentos/revistas/esicmk/080912_104135_I.pdf

Availability: http://www.esic.edu/documentos/revistas/esicmk/080912_104135_I.pdf

Authors: Lee J. Krajewski, Naresh K. Malhotra, Larry P. Ritzman

Resource Type: eBook.

Categories: BUSINESS & ECONOMICS / Production & Operations Management, BUSINESS & ECONOMICS / Logistics & Supply Chain

Authors: Dan Nunan, David F. Birks, Naresh K. Malhotra

Resource Type: eBook.

Categories: BUSINESS & ECONOMICS / Marketing / Research

Authors: Naresh K. Malhotra

Resource Type: eBook.

Subjects: Marketing research, Marketing research--Methodology

Categories: BUSINESS & ECONOMICS / Marketing / Research

Authors: Naresh K. Malhotra

Resource Type: eBook.

Categories: BUSINESS & ECONOMICS / Marketing / General

Authors: Rajan Varadarajan, Satish Jayachandran, Naresh K. Malhotra

Resource Type: eBook.

Subjects: Marketing--Technological innovations, Technological innovations

Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Marketing / Research

Authors: Naresh K. Malhotra

Resource Type: eBook.

Subjects: Marketing--Management

Categories: BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management

Authors: Naresh K. Malhotra, Can Uslay, Ahmet Bayraktar

Resource Type: eBook.

Subjects: Relationship marketing

Categories: BUSINESS & ECONOMICS / Marketing / General

Authors: Naresh K. Malhotra

Resource Type: eBook.

Subjects: Marketing research

Categories: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Sales & Selling / General

Authors: Naresh K. Malhotra

Resource Type: eBook.

Categories: NON-CLASSIFIABLE

Authors: Naresh K. Malhotra

Resource Type: eBook.

Categories: BUSINESS & ECONOMICS / Marketing / General

Authors: Naresh K. Malhotra

Resource Type: eBook.

Subjects: Marketing research

Categories: BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management

Authors: Deborah MacInnis, C. Whan Park, Naresh K. Malhotra

Resource Type: eBook.

Subjects: Marketing--Management, Brand name products

Categories: BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Management

Authors: Naresh K. Malhotra

Resource Type: eBook.

Subjects: Marketing--Congresses

Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Distribution

Authors: Naresh K. Malhotra

Resource Type: eBook.

Subjects: Marketing research

Categories: BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management

Authors: Naresh K. Malhotra, David F. Birks, Peter A. Wills

Resource Type: eBook.

Subjects: Marketing research

Categories: BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management