Authors: Badrinarayanan, Vishag¹ (AUTHOR), Madhavaram, Sreedhar² (AUTHOR), Manis, K. T.^2,3 (AUTHOR)

Superior Title: Journal of Personal Selling & Sales Management. Dec2022, Vol. 42 Issue 4, p358-376. 19p. 1 Diagram, 5 Charts.

Subject Terms: *COVID-19 pandemic, *FINANCIAL performance, TECHNOLOGY management

Authors: Hunt, Shelby D.¹ (AUTHOR) shelby.hunt@ttu.edu, Madhavaram, Sreedhar¹ (AUTHOR)

Superior Title: Journal of Marketing Management. Dec2023, Vol. 39 Issue 17/18, p1869-1875. 7p.

Subject Terms: *LOGIC, COLLEGE teachers

Authors: Madhavaram, Sreedhar^{Aff1, IDs1316202200248w_cor1}, Hatfield, Hunter N.

Superior Title: AMS Review: Official Publication of the Academy of Marketing Science. 12(3-4):188-195

Authors: Hunt, Shelby D., Madhavaram, Sreedhar^{Aff1, IDs1316202200238y_cor2}, Hatfield, Hunter N.

Superior Title: AMS Review: Official Publication of the Academy of Marketing Science. 12(3-4):139-156

Authors: Madhavaram, Sreedhar, Appan, Radha, Manis, K.T., Browne, Glenn J.

Superior Title: In Information & Management March 2023 60(2)

Authors: Manis, K.T., Madhavaram, Sreedhar

Superior Title: In Journal of Business Research March 2023 157

Authors: Rashidi-Sabet, Siavash^Aff3, Madhavaram, Sreedhar^Aff3

Contributors: Jochims, Bruna, editor^Aff1, Allen, Juliann, editor^Aff2

Superior Title: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA. :317-318

Authors: Madhavaram, Sreedhar¹ (AUTHOR) s.madhavaram@ttu.edu, Hunt, Shelby D.¹ (AUTHOR), Bicen, Pelin² (AUTHOR)

Superior Title: Journal of Marketing Management. Oct 2021, Vol. 37 Issue 13/14, p1409-1435. 27p. 1 Diagram, 4 Charts.

Subject Terms: *BUSINESS-to-business transactions, *INDUSTRIAL marketing, *BUSINESS to business electronic commerce, *MARKETING research companies, *INTELLECTUAL capital, *MARKETING strategy, *MASS customization

Authors: Gudigantala, Naveen, Madhavaram, Sreedhar, Bicen, Pelin

Superior Title: AI Magazine ; volume 44, issue 1, page 67-84 ; ISSN 0738-4602 2371-9621

Subject Terms: Artificial Intelligence

Availability: https://doi.org/10.1002/aaai.12076

Authors: Rashidi-Sabet, Siavash, Madhavaram, Sreedhar, Parvatiyar, Atul

Superior Title: In Journal of Business Research July 2022 146:619-635

Authors: Rashidi-Sabet, Siavash¹ Siavash.Rashidi-Sabet@ttu.edu, Madhavaram, Sreedhar¹

Superior Title: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p1199-1202. 4p.

Subject Terms: *CONSUMER research, *CONSUMER behavior, *CONSUMER attitudes, *BRAND equity, *SOCIAL responsibility of business

Authors: Madhavaram, Sreedhar¹ (AUTHOR) s.madhavaram@ttu.edu, Manis, Kerry T.² (AUTHOR), Rashidi‐Sabet, Siavash¹ (AUTHOR), Taylor, Daniel F.¹ (AUTHOR)

Superior Title: Journal of Business Logistics. Apr2023, Vol. 44 Issue 2, p170-197. 28p.

Subject Terms: *SUPPLY chain management, *BUSINESS planning

Authors: Madhavaram, Sreedhar¹ (AUTHOR) s.madhavaram@ttu.edu, Hall, Kenneth² (AUTHOR), Ghosh, Amit K.³ (AUTHOR), Badrinarayanan, Vishag⁴ (AUTHOR)

Superior Title: Journal of Business Logistics. Jan2024, Vol. 45 Issue 1, p1-27. 27p.

Subject Terms: *MASS customization, *CUSTOMIZATION, *SUPPLIERS, *DATA analysis, *SCARCITY, *CONSUMERS

Authors: Badrinarayanan, Vishag, Ramachandran, Indu, Madhavaram, Sreedhar

Superior Title: Journal of Business Ethics, 2019 Oct 01. 159(3), 897-912.

Access URL: https://www.jstor.org/stable/45219460

Authors: Bicen, Pelin, Hunt, Shelby D., Madhavaram, Sreedhar

Superior Title: In Journal of Business Research February 2021 123:23-31

Authors: Hunt, Shelby D., Madhavaram, Sreedhar

Superior Title: In Industrial Marketing Management August 2020 89:129-139

Authors: Choi, Jungsil, Madhavaram, Sreedhar R., Park, Hyun Young

Superior Title: In Journal of Retailing June 2020 96(2):251-265

Authors: Madhavaram, Sreedhar^Aff5, Badrinarayanan, Vishag^Aff6, Appan, Radha^Aff7, Ramachandran, Indu^Aff6

Contributors: Louisiana Tech University, Pantoja, Felipe, editor^Aff2, Wu, Shuang, editor^Aff3, Krey, Nina, editor^Aff4

Superior Title: Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC). :349-350

Authors: Madhavaram, Sreedhar^Aff5, Bolton, Dorcia^Aff6, Badrinarayanan, Vishag^Aff7

Contributors: Louisiana Tech University, Wu, Shuang, editor^Aff2, Pantoja, Felipe, editor^Aff3, Krey, Nina, editor^Aff4

Superior Title: Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. :179-180

Authors: Madhavaram, Sreedhar^Aff5, Badrinarayanan, Vishag^Aff6, McDonald, Robert E.^Aff5

Contributors: Louisiana Tech University, Wu, Shuang, editor^Aff2, Pantoja, Felipe, editor^Aff3, Krey, Nina, editor^Aff4

Superior Title: Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. :613-614