Authors: Elhajjar, Samer¹ (AUTHOR) samer@nus.edu.sg

Superior Title: Journal of Marketing Theory & Practice. Spring2024, Vol. 32 Issue 2, p233-250. 18p.

Subject Terms: *MARKETING management, *MARKETING executives, *PROFESSIONS, *JOB analysis, *JOB descriptions, GENERATING functions

Authors: Khanijou, Ratna¹ (AUTHOR) R.Khanijou@gold.ac.uk, Zakariah, Amalina² (AUTHOR)

Superior Title: Journal of Marketing Management. Aug2023, Vol. 39 Issue 9/10, p782-806. 25p. 1 Chart.

Subject Terms: *MARKETING management, *MARKETING research, FAILURE (Psychology), EUROCENTRISM, DOCTORAL students, HIGHER education

Geographic Terms: SOUTHEAST Asia, UNITED Kingdom

Authors: Bhattacharya, Subhajit¹ (AUTHOR) subhajit@xub.edu.in, Kumar, Rohit Vishal² (AUTHOR) rvkumar@imibh.edu.in, Chattopadhyay, Subrata³ (AUTHOR) Subrata.Chattopadhyay@uem.edu.in

Superior Title: FIIB Business Review. May2024, Vol. 13 Issue 3, p364-377. 14p.

Subject Terms: *MANAGEMENT education, *MARKETING management, *ORGANIZATIONAL learning, BLENDED learning, EXPLORATORY factor analysis, STRUCTURAL equation modeling

Authors: Manika, Danae¹ (AUTHOR) danae.manika@brunel.ac.uk, Gregory-Smith, Diana² (AUTHOR)

Superior Title: Journal of Marketing Management. Jun2021, Vol. 37 Issue 7, p595-598. 4p.

Subject Terms: *BEHAVIORAL research, *MARKETING management, GLOBAL environmental change

Authors: Dobscha, Susan¹ (AUTHOR), Ostberg, Jacob² (AUTHOR) jacob.ostberg@sbs.su.se

Superior Title: Journal of Marketing Management. Mar2021, Vol. 37 Issue 3/4, p181-187. 7p.

Subject Terms: *MARKETING management, GENDER

Authors: Diebner, Rachel, Thompson, Mike, Malfara, David, Neher, Kevin, Vancauwenberghe, Maxence

Superior Title: McKinsey Quarterly. 2021, Issue 2, p1-8. 8p. 1 Graph.

Subject Terms: *CONSUMER behavior, *MARKETING management

Authors: Liu, Yi, Zhang, Justin Zuopeng, Jasimuddin, Sajjad, Babai, M. Zied

Superior Title: International Journal of Production Research; Apr2024, Vol. 62 Issue 8, p2812-2831, 20p

Subject Terms: DIGITAL transformation, INTERNET, CUSTOMER cocreation, BUSINESS enterprises, DIGITAL technology, MARKETING management, COMPETITIVE advantage in business

Geographic Terms: CHINA

Authors: Tadajewski, Mark¹ (AUTHOR) marktadajewski@gmail.com

Superior Title: Journal of Marketing Management. Dec2020, Vol. 36 Issue 17/18, p1611-1614. 4p.

Subject Terms: *MARKETING management, *MARKETING, *SOCIAL marketing, *ADVERTISING effectiveness, COMMUNITY-supported agriculture

Authors: Haenlein, Michael¹ (AUTHOR) haenlein@escp.eu, Anadol, Ertan² (AUTHOR) ea@tanke.fr, Farnsworth, Tyler³ (AUTHOR) tfarnsworth@augustunited.com, Hugo, Harry⁴ (AUTHOR) harry@goatagency.com, Hunichen, Jess⁵ (AUTHOR) jess@shineinfluencers.com, Welte, Diana⁶ (AUTHOR) diana.welte@deptagency.com

Superior Title: California Management Review. Nov2020, Vol. 63 Issue 1, p5-25. 21p. 2 Diagrams, 2 Charts.

Subject Terms: *MARKETING management, *INFLUENCER marketing, *MARKETING strategy, *BUSINESS to consumer transactions, *SOCIAL media in marketing

Reviews & Products: INSTAGRAM (Web resource), TIKTOK (Web resource)

Authors: Godfrey, Richard¹ (AUTHOR) richard.godfrey@open.ac.uk, Higgins, Matthew² (AUTHOR)

Superior Title: Journal of Marketing Management. Aug2020, Vol. 36 Issue 9/10, p867-887. 21p.

Subject Terms: *MARKETING strategy, *MARKETING management

Authors: Li, Fei¹ (AUTHOR) lifei@email.unc.edu, Murry, Charles² (AUTHOR), Tian, Can¹ (AUTHOR), Zhou, Yiyi³ (AUTHOR)

Superior Title: International Economic Review. Feb2024, Vol. 65 Issue 1, p431-470. 40p.

Subject Terms: *INVENTORY control, *MARKETING management, *WHOLESALE prices, *REVENUE management, *TIME-based pricing

Authors: Vanharanta, Markus¹ (AUTHOR) markus.vanharanta@ucd.ie, Wong, Phoebe² (AUTHOR) phoebe.wong@cpce-polyu.edu.hk

Superior Title: Journal of Business & Industrial Marketing. 2024, Vol. 39 Issue 3, p474-490. 17p.

Subject Terms: *MARKETING management, *CONSUMERS, CRITICAL realism, DIALECTIC, DIRECT action

Authors: Kachouie, Reza¹ (AUTHOR) reza.kachouie@deakin.edu.au, Mavondo, Felix T.² (AUTHOR), Ambrosini, Véronique³ (AUTHOR)

Superior Title: Journal of Strategic Marketing. Fe2024, Vol. 32 Issue 1, p49-64. 16p.

Subject Terms: *MARKETING management, *MARKET value, *MARKETING, STRUCTURAL equation modeling, DISRUPTIVE innovations

Authors: Prasetya, Oce¹ 0ce.prasetya@gmail.com, Hidayat, Ahmad¹ dayatsky9@gmail.com, Mafrudoh, Lut¹ luhte.mafrudoh@gmail.com, Affiat, Riza¹ riza.itltrisakti@gmail.com, Indriyati¹ indry2833@gmail.com, Saribanon, Euis¹ nengnonon04@gmail.com

Superior Title: Dinasti International Journal of Digital Business Management (DIJDBM). Feb2024, Vol. 5 Issue 2, p453-458. 6p.

Subject Terms: *MARKETING management, *QUANTITATIVE research, BUS terminals, PASSENGERS

Geographic Terms: JAKARTA (Indonesia)

Authors: Pulido-Fernández, Juan Ignacio¹ (AUTHOR), Casado-Montilla, Jairo² (AUTHOR) jcasado@ujaen.es, Carrillo-Hidalgo, Isabel³ (AUTHOR), Durán-Román, José Luis⁴ (AUTHOR)

Superior Title: Anatolia: An International Journal of Tourism & Hospitality Research. Jun2024, Vol. 35 Issue 2, p219-238. 20p.

Subject Terms: *TOURISTS, *MARKETING management, *TOURIST attractions, *CONSUMPTION (Economics), *RURAL tourism, *HOTELS

Geographic Terms: SPAIN

Alternate Title: The Impacts of Using Cryptocurrency on the Management of Marketing Activities in Cyberspace.

Authors: عبير إبراهي¹ abeeragab@hotmail.com

Superior Title: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust. Apr2024, Issue 50, p34-76. 34p.

Subject Terms: *CRYPTOCURRENCY exchanges, *MARKETING management, *CYBERSPACE, *ELECTRONIC money, *FINANCIAL institutions, *BITCOIN

Authors: CORBETT, JOSEPH

Superior Title: Independent School. Spring2023, Vol. 82 Issue 3, p37-41. 4p.

Subject Terms: *PRIVATE schools, *MARKETING management, *STUDENT recruitment, *EDUCATION marketing, *SCHOOL enrollment

Authors: Cao, Zixia, Feng, Hui, Wiles, Michael A.

Superior Title: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p99-120, 22p

Subject Terms: CROWDSOURCING, CONTESTS, CUSTOMER cocreation, STOCKHOLDER wealth, MARKETING management

Superior Title: Marketing (0354-3471). 2022, Vol. 53 Issue 4, p297-306. 10p.

Subject Terms: *CONSUMER behavior, *MARKETING management

Authors: BAĞIRAN ÖZŞEKER, Demet¹ demet.bagiran@deu.edu.tr, AKTAŞ, Erdem¹ erdem.aktas@deu.edu.tr, KURGUN, Osman Avşar¹ avsar.kurgun@deu.edu.tr

Superior Title: Journal of Business Research-Turk / Isletme Arastirmalari Dergisi. 2022, Vol. 14 Issue 4, p3081-3104. 24p.

Subject Terms: *ROBOT industry, *MARKETING management, *ROBOTS, *TECHNOLOGICAL innovations, *HOSPITALITY industry, HOSPITALITY