Authors: Dong, Beibei (AUTHOR) bdong@lehigh.edu, Zhuang, Mengzhou (AUTHOR), Fang, Eric (AUTHOR), Huang, Minxue (AUTHOR)

Superior Title: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p141-162. 22p.

Subject Terms: *INTERNET advertising, *NATIVE advertising, *RECOMMENDER systems, *IN-stream advertising, *ARTIFICIAL intelligence, *CLICK through rate, SUBSCRIPTION Internet services

Authors: Kirkpatrick, Keith¹ (AUTHOR)

Superior Title: Communications of the ACM. Apr2024, Vol. 67 Issue 4, p15-17. 3p.

Subject Terms: *INTERNET advertising, *WEBSITES, *INTERNET piracy, *COST per thousand, GENERATIVE artificial intelligence

Authors: Roy, Bidisha¹ bidisharoy2010@gmail.com, Sarkar, Arindam² arindamsarkar2007@gmail.com, Goswami, Amar Kumar³ amarkumar1951@gmail.com

Superior Title: Journal of the Insurance Institute of India. Oct-Dec2023, Vol. 11 Issue 2, p80-91. 12p.

Subject Terms: *INSURANCE companies, *INTERNET advertising, *CONSUMERS, *ONLINE marketplaces, *INSURANCE policies, *INSURANCE exchanges, MARKETPLACES

Authors: Jianqing Chen¹ chenjq@utdallas.edu, Zhiling Guo² zhilingguo@smu.edu.sg

Superior Title: MIS Quarterly. Mar2022, Vol. 46 Issue 1, p431-456. 26p. 1 Chart, 1 Graph.

Subject Terms: *INTERNET advertising, *RETAIL industry, *INTERNET industry, *DEALERS (Retail trade), *WEB search engines, DIGITAL media, ADVERTISING costs, SOCIAL media

Authors: Xu, Xiaowen¹ (AUTHOR) xxu4@butler.edu, Lin, Carolyn A.² (AUTHOR)

Superior Title: Journal of Broadcasting & Electronic Media. Dec2023, Vol. 67 Issue 5, p714-732. 19p.

Subject Terms: *INTERNET advertising, *COMMERCIAL products, *SOCIAL media, *TECHNOLOGY, *CONSUMERS

Reviews & Products: FACEBOOK (Web resource)

Authors: van der Lans, Ralf (AUTHOR) rlans@ust.hk, Pieters, Rik (AUTHOR) rlans@ust.hk, Wedel, Michel (AUTHOR) pieters@uvt.nl

Superior Title: Journal of Consumer Research. Oct2021, Vol. 48 Issue 3, p374-393. 20p. 2 Color Photographs, 1 Diagram, 5 Charts, 2 Graphs.

Subject Terms: *INTERNET advertising, *CONSUMER behavior, *PURCHASING, PLANNED behavior theory, COMPETITION (Psychology)

Authors: CHRISTY, KATHERYN R.¹ krchristy@wisc.edu, MI, RANRAN Z.² rmi@kean.edu, RAN TAO¹ rtao27@wisc.edu, LINQI LU¹ llu84@wisc.edu

Superior Title: Journal of Advertising Research. Jun2023, Vol. 63 Issue 2, p123-138. 16p.

Subject Terms: *INTERNET advertising, *CONSUMER attitudes, *STREAMING media, *STREAMING video & television, SOCIAL media

Authors: Beuckels, Emma¹ emma.beuckels@ugent.be, Hudders, Liselot¹, Cauberghe, Veroline¹, Bombeke, Klaas¹, Durnez, Wouter¹, Morton, Jessica¹

Superior Title: Journal of Advertising. Aug/Sep2021, Vol. 50 Issue 4, p461-478. 18p. 5 Graphs.

Subject Terms: *INTERNET advertising, *TELEVISION advertising, EYE tracking, BANNERS, INTERNET content, WEB browsing, TELEVISION viewing

Authors: Li, Jing (AUTHOR) jingli@nju.edu.cn, Luo, Xueming (AUTHOR), Lu, Xianghua (AUTHOR), Moriguchi, Takeshi (AUTHOR)

Superior Title: Journal of Marketing. Jul2021, Vol. 85 Issue 4, p123-140. 18p. 5 Charts, 5 Graphs.

Subject Terms: *ELECTRONIC commerce, *BEHAVIORAL targeting (Internet advertising), *ONLINE shopping, *CUSTOMER relationship management, *CONSUMER attitudes, *CONSUMER psychology, *PRODUCT elimination, *INTERNET searching

Authors: Xia, Tiansheng¹ (AUTHOR), Yan, Yingqi¹ (AUTHOR), Guo, Jiayue¹ (AUTHOR) guojiayue@gdut.edu.cn

Superior Title: Current Psychology. Apr2024, Vol. 43 Issue 16, p14645-14658. 14p.

Subject Terms: *INTERNET advertising, *WEBSITES, *MARKETING research, *CONSUMER attitudes, WEB browsing, SATISFACTION, WEB design, STROOP effect

Authors: Bompaire, Martin¹ (AUTHOR) m.bompaire@criteo.com, Désir, Antoine² (AUTHOR) antoine.desir@insead.edu, Heymann, Benjamin¹ (AUTHOR) b.heymann@criteo.com

Superior Title: M&SOM: Manufacturing & Service Operations Management. May/Jun2024, Vol. 26 Issue 3, p1043-1061. 19p.

Subject Terms: *REAL-time bidding (Internet advertising), *SUPPLY & demand, *DISPLAY advertising, *SECURITIES trading, *AUCTIONS, MACHINE learning, STATISTICAL learning

Company/Entity: GOOGLE Inc. GOOG

Authors: Zhou, Huini¹ (AUTHOR), Wu, Peng² (AUTHOR) wupeng@njust.edu.cn, Tan, Yong³ (AUTHOR)

Superior Title: International Journal of Logistics: Research & Applications. May2024, Vol. 27 Issue 5, p604-648. 45p.

Subject Terms: *INTERNET advertising, *SUPPLY chains, *MARKET share, *NEGOTIATION, DIFFERENTIAL games

Authors: Boerman, Sophie C.^1,2 (AUTHOR) sophie.boerman@wur.nl, Rozendaal, Esther³ (AUTHOR), van Reijmersdal, Eva A.² (AUTHOR)

Superior Title: International Journal of Advertising. May2024, Vol. 43 Issue 4, p672-691. 20p.

Subject Terms: *STREAMING video & television, *INTERNET advertising, *CUSTOMER cocreation, *INFLUENCER marketing, *INTERNET marketing, YOUNG adults, LITERACY, AGE groups

Authors: Anute, Nilesh¹, Tripathi, Diksha¹

Superior Title: International Conference on Ongoing Research in Management & IT. 2024, p490-501. 12p.

Subject Terms: *CONSUMER behavior, *INTERNET advertising, *DECISION making, *PURCHASING, INTERNET users

Authors: Atkin, Claire¹

Superior Title: Harvard Business Review Digital Articles. 8/21/2023, p1-7. 7p.

Subject Terms: *INTERNET advertising, *ADVERTISING, *BUSINESS enterprises, DISINFORMATION, SOCIAL media

Authors: Zafari, Samim¹, Wazir, Muhammad Imran¹

Superior Title: Abasyn University Journal of Social Sciences. 2023, Vol. 16 Issue 2, p218-225. 8p.

Subject Terms: *INTERNET advertising, *MILLENNIALS, *CONSUMER behavior, *ADVERTISING, *PURCHASING, *ONLINE shopping

Authors: Tunuguntla, Srinivas¹ (AUTHOR) stunuguntla@wisc.edu, Hoban, Paul R.² (AUTHOR) paul.hoban@wisc.edu

Superior Title: Journal of Marketing Research (JMR). Feb2021, Vol. 58 Issue 1, p1-21. 21p. 1 Diagram, 5 Charts, 6 Graphs, 1 Map.

Subject Terms: *BIDDING strategies, *REAL-time bidding (Internet advertising), *ALGORITHMS, *DISPLAY advertising, *INTERNET auctions

Authors: Pritchard, Marc (AUTHOR) pritchard.ms@pg.com

Superior Title: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p26-29. 4p.

Subject Terms: *INTERNET marketing, *INTERNET advertising, *INTERNET banner advertising

Authors: Porter, Jonathan (AUTHOR) jonathan.porter@ofcom.org.uk

Superior Title: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p30-34. 5p. 1 Chart.

Subject Terms: *INTERNET advertising, *INTERNET marketing, *MARKETING research

Authors: Gordon, Brett R. (AUTHOR) b-gordon@kellogg.northwestern.edu, Jerath, Kinshuk (AUTHOR), Katona, Zsolt (AUTHOR), Narayanan, Sridhar (AUTHOR), Shin, Jiwoong (AUTHOR), Wilbur, Kenneth C. (AUTHOR)

Superior Title: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p7-25. 19p.

Subject Terms: *INTERNET marketing, *INTERNET advertising, *ELECTRONIC commerce, *ADVERTISING effectiveness, *AD blockers