Authors: David A. Aaker, Christine Moorman

Resource Type: eBook.

Categories: BUSINESS & ECONOMICS / Marketing / General

Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

Resource Type: eBook.

Categories: BUSINESS & ECONOMICS / Sales & Selling / General

Authors: David A. Aaker, Christine Moorman

Resource Type: eBook.

Categories: BUSINESS & ECONOMICS / Marketing / General

Authors: David A. Aaker

Resource Type: eBook.

Subjects: Business

Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Management

Authors: David A. Aaker

Resource Type: eBook.

Subjects: Business

Categories: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Motivational

Authors: David A. Aaker

Resource Type: eBook.

Subjects: Business, Management science

Categories: BUSINESS & ECONOMICS / Management Science

Authors: David A. Aaker

Resource Type: eBook.

Subjects: Branding (Marketing), Brand name products--Management

Categories: BUSINESS & ECONOMICS / Marketing / General

Authors: David A. Aaker

Resource Type: eBook.

Subjects: Brand name products--Valuation--Management, Intangible property--Valuation--Management

Categories: BUSINESS & ECONOMICS / General

Authors: David A. Aaker

Resource Type: eBook.

Subjects: Brand name products, Branding (Marketing), Technological innovations

Categories: BUSINESS & ECONOMICS / Marketing / General

Authors: Erich Joachimsthaler, David A. Aaker

Resource Type: eBook.

Subjects: Brand name products--United States--Management

Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Strategic Planning

Authors: David A. Aaker

Resource Type: eBook.

Subjects: Marketing--Management

Categories: BUSINESS & ECONOMICS / Marketing / General

Authors: Publicación De La, Édition Électronique, Université Laval, Aline Guimont, David A. Aaker, Douglas M. Stayman, Richard Vézina

Contributors: The Pennsylvania State University CiteSeerX Archives

Superior Title: http://archimede.bibl.ulaval.ca/di/files/170/1-7-170-20040428-1.pdf.

File Description: application/pdf

Relation: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.195.6981; http://archimede.bibl.ulaval.ca/di/files/170/1-7-170-20040428-1.pdf

Availability: http://archimede.bibl.ulaval.ca/di/files/170/1-7-170-20040428-1.pdf

Authors: David A. Aaker, Erich Joachimsthaler

Resource Type: eBook.

Subjects: Brand name products--United States--Management

Categories: BUSINESS & ECONOMICS / General

Authors: David A. Aaker

Superior Title: 2020

Index Terms: Business & Economics / Marketing, Recurso textual digital

URL: https://bibliotecacomplutense.odilotk.es/opac?id=00506315
https://images.findawayworld.com/v1/image/cover/CD393357
9781663708885

Authors: David A. Aaker

Superior Title: 2020

Index Terms: Business & Economics / Marketing, Recurso textual digital

URL: https://bibliotecacomplutense.odilotk.es/opac?id=00506315
https://images.findawayworld.com/v1/image/cover/CD393357
9781663708885

Authors: David A. Aaker

Superior Title: 2020

Index Terms: Business & Economics / Marketing, Recurso textual digital

URL: https://bibliotecacomplutense.odilotk.es/opac?id=00506315
https://images.findawayworld.com/v1/image/cover/CD393357
9781663708885

Authors: David A. Aaker

Superior Title: 2020

Index Terms: Business & Economics / Marketing, Recurso textual digital

URL: https://bibliotecacomplutense.odilotk.es/opac?id=00506315
https://images.findawayworld.com/v1/image/cover/CD393357
9781663708885

Authors: David A. Aaker

Resource Type: eBook.

Subjects: Intangible property--United States--Management, Product management--United States, Brand name products--United States--Management, Brand name products--Valuation--United States--Management, Intangible property--Valuation--United States--Management, Logotypes (Printing)--Management, Positioning (Advertising)

Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Management

Authors: David A. Aaker, Alexander L. Biel, Alexander Biel

Resource Type: eBook.

Subjects: HD69.B7

Categories: BUSINESS & ECONOMICS / Consumer Behavior, PSYCHOLOGY / General