Authors: Erik Du Plessis

Resource Type: eBook.

Subjects: Advertising--Psychological aspects, Advertising--Research, Human information processing--Research

Categories: BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / General, PSYCHOLOGY / Applied Psychology

Authors: Jolly, Adam

Resource Type: eBook.

Subjects: New products--Marketing, Strategic planning

Categories: BUSINESS & ECONOMICS / Distribution, BUSINESS & ECONOMICS / Marketing / General

Authors: Hill, Elizabeth, O'Sullivan, Catherine, O'Sullivan, Terry

Resource Type: eBook.

Subjects: Arts--Marketing, Arts--Management

Categories: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Marketing / General

Authors: Michael Baker

Resource Type: eBook.

Subjects: Marketing

Categories: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Marketing / General

Authors: Leslie de Chernatony, Malcolm McDonald

Resource Type: eBook.

Subjects: Branding (Marketing), Brand name products--Planning

Categories: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Total Quality Management, TECHNOLOGY & ENGINEERING / Quality Control

Authors: Dunmore, Michael

Resource Type: eBook.

Subjects: Marketing--Management, Personnel management

Categories: BUSINESS & ECONOMICS / Distribution, BUSINESS & ECONOMICS / Marketing / General

Authors: Sindell, Kathleen

Resource Type: eBook.

Subjects: Customer loyalty, Electronic commerce, Internet marketing

Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Distribution

Authors: Terrill, Craig, Middlebrooks, Arthur

Resource Type: eBook.

Subjects: Service industries--Marketing--Management

Categories: BUSINESS & ECONOMICS / Distribution, BUSINESS & ECONOMICS / Marketing / General

Authors: Keith A. Quesenberry

Resource Type: eBook.

Subjects: Internet advertising, Internet marketing, Internet in public relations, Social media

Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, LANGUAGE ARTS & DISCIPLINES / Communication Studies, LANGUAGE ARTS & DISCIPLINES / Writing / Business Aspects

Authors: Yannik Brandenberger

Resource Type: eBook.

Subjects: Marketing, Communication in organizations, Advertising, Economics—Psychological aspects, Advertising—Psychological aspects

Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Business Communication / General, PSYCHOLOGY / Industrial & Organizational Psychology

Authors: Livia Rainsberger

Resource Type: eBook.

Subjects: Sales management, Marketing, Career development

Categories: BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Careers / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Distribution

Authors: Robin Pade

Resource Type: eBook.

Subjects: Marketing, Business ethics, Artificial intelligence

Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Business Ethics, COMPUTERS / Artificial Intelligence / General

Authors: Erwin Lammenett

Resource Type: eBook.

Subjects: Telemarketing, Internet marketing, Marketing

Categories: BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, BUSINESS & ECONOMICS / Marketing / General

Authors: Direccionate Estrategias Empresariales S.L

Resource Type: eBook.

Categories: BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Marketing / General

Authors: Marianna Sigala, Marcela Fang, Anastasia Yeark, Julia N. Albrecht, Oscar Vorobjovas-Pinta

Resource Type: eBook.

Subjects: Tourism--Case studies, Hospitality industry--Case studies

Categories: BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Industries / General, BUSINESS & ECONOMICS / Industries / Service, BUSINESS & ECONOMICS / Production & Operations Management

Authors: Moez Ltifi

Resource Type: eBook.

Categories: BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, BUSINESS & ECONOMICS / Marketing / General, COMPUTERS / Artificial Intelligence / General, COMPUTERS / Information Technology, COMPUTERS / Interactive & Multimedia

Authors: Alex Khang, Pushan Kumar Dutta, Sachin Gupta, Nishu Ayedee, Sandeep Chatterjee

Resource Type: eBook.

Subjects: HF5415

Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / Direct, BUSINESS & ECONOMICS / Marketing / Multilevel, BUSINESS & ECONOMICS / Workplace Culture

Authors: Mayol Samuel

Resource Type: eBook.

Categories: BUSINESS & ECONOMICS / Marketing / General

Authors: Michelangelo Raccio

Resource Type: eBook.

Categories: BUSINESS & ECONOMICS / Marketing / General

Authors: Takashi Yasuda

Resource Type: eBook.

Categories: BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Careers / General, BUSINESS & ECONOMICS / Marketing / General