Authors: Zhou, Xuan¹ (AUTHOR) ZHOU0352@e.ntu.edu.sg, Lou, Chen¹ (AUTHOR), Huang, Xun¹ (AUTHOR)

Superior Title: Journal of Advertising. Apr/May2024, Vol. 53 Issue 2, p183-199. 17p.

Subject Terms: *ADVERTISING effectiveness, *AWARENESS advertising, *BRANDING (Marketing), *CONSUMERS, FRAMES (Social sciences)

Authors: van Berlo, Zeph M. C.¹ (AUTHOR) Z.M.C.vanBerlo@uva.nl, Meijers, Marijn H. C.¹ (AUTHOR), Eelen, Jiska² (AUTHOR), Voorveld, Hilde A. M¹ (AUTHOR), Eisend, Martin^3,4 (AUTHOR)

Superior Title: Journal of Advertising. Apr/May2024, Vol. 53 Issue 2, p278-295. 18p.

Subject Terms: *CONSUMER attitudes, *AWARENESS advertising, *BRAND name products, *ADVERTISING, STRUCTURAL equation modeling

Authors: Braun, Michael (AUTHOR) braunm@smu.edu, Langhe, Bart de (AUTHOR), Puntoni, Stefano (AUTHOR), Schwartz, Eric M (AUTHOR)

Superior Title: Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p119-128. 10p.

Subject Terms: *ADVERTISING, *CONSUMER research, *MARKETING, *CONSUMER behavior, DIGITAL technology, RESEARCH methodology, EXPERIMENTAL design

Authors: Jiang, Hui (AUTHOR) fidojianghui@hotmail.com, Messinger, Paul R. (AUTHOR), Liu, Yifei (AUTHOR), Lu, Zhibin (AUTHOR), Yang, Shuiqing (AUTHOR), Li, Gang (AUTHOR)

Superior Title: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p271-289. 19p.

Subject Terms: *ADVERTISING, *NEW product development, *CONSUMERS, *SHOPPING, INTENTION, PERSUASION (Psychology)

Authors: Jones, Niusha (AUTHOR) niushajones@boisestate.edu, Kidwell, Blair (AUTHOR), Hamby, Anne (AUTHOR)

Superior Title: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p330-348. 19p.

Subject Terms: *ADVERTISING, *BRAND name products, *CONSUMERS, SUCCESS, FAILURE (Psychology), ACHIEVEMENT, MASCULINITY

Authors: Lambrecht, Anja (AUTHOR), Tucker, Catherine (AUTHOR), Zhang, Xu (AUTHOR) alambrecht@london.edu

Superior Title: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p248-270. 23p.

Subject Terms: *TELEVISION advertising, *INTERNET sales, *CONSUMER behavior, *ONLINE shopping, *INTERTEMPORAL choice, MEASUREMENT

Authors: Hong, Jinpyo¹ (AUTHOR), Im, Il² (AUTHOR), Park, Sungjun³ (AUTHOR) park@nccu.edu.tw

Superior Title: Journal of Advertising. Apr/May2024, Vol. 53 Issue 2, p242-261. 20p.

Subject Terms: *ADVERTISING, *CONSUMERS, *TIME management, TIME perception, RESEARCH personnel

Authors: Yu, Zhihao¹ (AUTHOR) zhihaoyu@unomaha.edu, Ponomarenko, Veronika² (AUTHOR), Liska, Luke Ingalls³ (AUTHOR)

Superior Title: Journal of Advertising. Apr/May2024, Vol. 53 Issue 2, p215-229. 15p.

Subject Terms: *ADVERTISING, DESIGN, INTENTION

Authors: Dagalp, Ileyha¹ (AUTHOR), Södergren, Jonatan² (AUTHOR) jonatan@sodergren.com

Superior Title: Journal of Advertising. Jan-Mar2024, Vol. 53 Issue 1, p126-147. 22p.

Subject Terms: *ADVOCACY advertising, *ADVERTISING, NATURE (Aesthetics), AESTHETICS, CONCEPT learning

Authors: Dong, Beibei (AUTHOR) bdong@lehigh.edu, Zhuang, Mengzhou (AUTHOR), Fang, Eric (AUTHOR), Huang, Minxue (AUTHOR)

Superior Title: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p141-162. 22p.

Subject Terms: *INTERNET advertising, *NATIVE advertising, *RECOMMENDER systems, *IN-stream advertising, *ARTIFICIAL intelligence, *CLICK through rate, SUBSCRIPTION Internet services

Authors: Trinh, Can¹ (AUTHOR) ctrinh@troy.edu

Superior Title: Journal of Advertising. Jan-Mar2024, Vol. 53 Issue 1, p104-125. 22p.

Subject Terms: *ADVERTISING effectiveness, *CONSUMERS, SILHOUETTES, SELF-esteem

Authors: Lv, Linxiang¹ (AUTHOR), Huang, Minxue¹ (AUTHOR) huangminxue@whu.edu.cn

Superior Title: Journal of Advertising. Jan-Mar2024, Vol. 53 Issue 1, p36-53. 18p.

Subject Terms: *ADVERTISING effectiveness, *CHARITIES, CHARITY, SELF-determination theory, ALTRUISM, AUTONOMY (Psychology)

Authors: Yoon, Tae Jung (AUTHOR) taejung.yoon@kaist.ac.kr, Kim, TI Tongil (AUTHOR)

Superior Title: Journal of Marketing. Jan2024, Vol. 88 Issue 1, p97-115. 19p.

Subject Terms: *ADVERTISING, *CONSUMER behavior, *MEDICAID, *HEALTH care industry, SURGICAL robots, PATIENTS

Authors: Viglia, Giampaolo¹ (AUTHOR) giampaolo.viglia@port.ac.uk, Tsai, Wan-Hsiu Sunny² (AUTHOR), Das, Gopal³ (AUTHOR), Pentina, Iryna⁴ (AUTHOR)

Superior Title: Journal of Advertising. Oct-Dec2023, Vol. 52 Issue 5, p643-646. 4p.

Subject Terms: *CONSUMER behavior, *ADVERTISING, *POLITICAL advertising, *MARKETING, INCLUSIVE education

This result is not displayed to guests.
Login for full access.

This result is not displayed to guests.
Login for full access.

Authors: Kirkpatrick, Keith¹ (AUTHOR)

Superior Title: Communications of the ACM. Apr2024, Vol. 67 Issue 4, p15-17. 3p.

Subject Terms: *INTERNET advertising, *WEBSITES, *INTERNET piracy, *COST per thousand, GENERATIVE artificial intelligence

Authors: Jung, SungJin (AUTHOR) sungjin.jung@insead.edu, Dubois, David (AUTHOR)

Superior Title: Journal of Marketing Research (JMR). Dec2023, Vol. 60 Issue 6, p1177-1196. 20p.

Subject Terms: *ADVERTISING, *CONSUMER behavior, VIDEOS, LUXURY, SLOW motion (Cinematography), HEDONISTIC consumption

Authors: Franke, Claudia¹ (AUTHOR), Groeppel-Klein, Andrea¹ (AUTHOR), Müller, Katrin¹ (AUTHOR)

Superior Title: Journal of Advertising. Aug/Sep2023, Vol. 52 Issue 4, p523-539. 17p. 1 Color Photograph, 1 Black and White Photograph, 3 Charts, 1 Graph.

Subject Terms: *CONSUMER behavior, *ADVERTISING effectiveness, *AWARENESS advertising, *CONSUMERS, *INFLUENCER marketing

This result is not displayed to guests.
Login for full access.