Authors: Lu, Xinyu¹ (AUTHOR), Das, Debarati² (AUTHOR), Huh, Jisu² (AUTHOR), Srivastava, Jaideep² (AUTHOR)

Superior Title: Journal of Advertising. Jun/Jul2022, Vol. 51 Issue 3, p352-368. 17p. 5 Charts.

Subject Terms: *ADVERTISING media planning, *ADVERTISING, *TELEVISION advertising, AFFECT (Psychology)

Authors: Tanusondjaja, Arry¹ (AUTHOR) arry.tanusondjaja@marketingscience.info, Michelon, Aaron¹ (AUTHOR), Hartnett, Nicole¹ (AUTHOR), Stocchi, Lara¹ (AUTHOR)

Superior Title: International Journal of Market Research. Sep2023, Vol. 65 Issue 5, p566-580. 15p. 4 Charts, 1 Graph.

Subject Terms: *POLITICAL advertising, *ADVERTISING media planning, *TELEVISION advertising, UNITED States presidential election, 2020, SOCIAL media, SOCIAL planning

Geographic Terms: UNITED States

Authors: Hosseini, Leila¹ lhosseini@uh.edu, Tang, Shaojie² shaojie.tang@utdallas.edu, Mookerjee, Vijay² vijaym@utdallas.edu

Superior Title: Information Systems Research. Mar2024, Vol. 35 Issue 1, p294-317. 24p.

Subject Terms: *ADVERTISING media planning, *BIDDING strategies, *BIDS, *DIRECT costing, TIME perspective

Superior Title: Budapest Business Journal. 4/21/2023, Vol. 31 Issue 8, p31-37. 7p.

Subject Terms: *MIDDLE managers, *ADVERTISING media planning, *BANK management, *RESEARCH departments

Authors: Paulson, Courtney¹ cpaulson@rhsmith.umd.edu, Luo, Lan² lluo@marshall.usc.edu, James, Gareth M.^1,3 cpaulson@rhsmith.umd.edu

Superior Title: Journal of Marketing Research (JMR). Aug2018, Vol. 55 Issue 4, p489-506. 18p. 5 Charts, 8 Graphs.

Subject Terms: *INTERNET advertising, *ADVERTISING media planning, *DISPLAY advertising, *ALGORITHMS, *WEBSITES, *BIDS

Authors: Robinson, Helen R.¹ (AUTHOR) h.r.robinson@kingston.ac.uk

Superior Title: Journal of Marketing Management. Aug2017, Vol. 33 Issue 9/10, p699-718. 20p. 2 Charts.

Subject Terms: *ADVERTISING media planning, *MASS media, *INTERVIEWING, *MULTIMEDIA systems, *COMPUTER multitasking, *COST, *INTEGRATED marketing, *MANAGEMENT, EVERYDAY life

Authors: Amirshahi, Mirahmad (AUTHOR), Jafari Dizicheh, Samira¹ (AUTHOR), Wilson, Rick T² (AUTHOR) rick.t.wilson@txstate.edu

Superior Title: International Journal of Market Research. Sep2019, Vol. 61 Issue 5, p502-517. 16p. 7 Charts.

Subject Terms: *OUTDOOR advertising, *ADVERTISING media planning, *BRAND evaluation, ELABORATION likelihood model, CLASSICAL conditioning

Authors: Amini, Maryam¹, Ghodsi, Delaram¹ d.ghodsi@sbmu.ac.ir, Zargaraan, Azizollaah², Alibeyk, Sepideh³, Hajigholam-Saryazdi, Maryam³

Superior Title: International Journal of Preventive Medicine. Jul2023, Vol. 14 Issue 1, p1-S3. 17p.

Subject Terms: *FOOD advertising, *ADVERTISING media planning, *NUTRITIONAL value, *MASS media, *SEARCH engines

Geographic Terms: IRAN

Authors: Wong, Yi Wei (AUTHOR)

Superior Title: Bloomberg.com. 11/18/2023, pN.PAG-N.PAG. 1p.

Subject Terms: *ADVERTISING media planning, *ACTIONS & defenses (Law), *MARITIME contracts, SOCIAL media, USER experience

Company/Entity: APPLE Inc. AAPL

People: MUSK, Elon, 1971-

Authors: George, Joey F.¹ jfgeorge@iastate.edu, Carlson, John R.² john_carlson@baylor.edu, Valacich, Joseph S.³ jsvalacich@CMI.arizona.edu

Superior Title: MIS Quarterly. Dec2013, Vol. 37 Issue 4, p1233-A4. 23p. 2 Diagrams, 11 Charts.

Subject Terms: *ADVERTISING media planning, *DECISION making, *ORGANIZATIONAL communication, *BUSINESS communication, CHOICE (Psychology), COMMUNICATIONS research

Authors: Kanso, Ali M.¹ ali.kanso@utsa.edu, LeBlanc III, H. Paul¹ paul.leblanc@utsa.edu

Superior Title: Journal of Competitiveness Studies. 2020, Vol. 28 Issue 3/4, p238-250. 13p.

Subject Terms: *ADVERTISING media planning, *INTERNATIONAL markets, *DURABLE consumer goods, *EXPORT marketing, *ADVERTISING executives

Authors: Agarwal, Ashish¹, Hosanagar, Kartik², Smith, Michael D³

Superior Title: Journal of Marketing Research (JMR). Dec2011, Vol. 48 Issue 6, p1057-1073. 17p. 1 Diagram, 14 Charts, 4 Graphs.

Subject Terms: *ADVERTISING media planning, *PROFITABILITY, *BAYESIAN analysis, *SEARCH engines, *INTERNET advertising, *CONSUMER research, *MARKETING, *INTERNET marketing, *INTERNET auctions, *MARKETING research, *CONSUMER behavior, *INTERNET searching, BAYESIAN field theory

Authors: Lowrey, Tina M.¹, Englis, Basil G.², Shavitt, Sharon³, Solomon, Michael R.⁴

Superior Title: Journal of Advertising. Spring2001, Vol. 30 Issue 1, p29-39. 11p. 1 Chart.

Subject Terms: *CONSUMPTION (Economics), *ADVERTISING media planning, *CONSUMERS, *COMMERCIAL products, *ADVERTISING, *CONSUMER attitudes, LIFESTYLES, REACTION time, METHODOLOGY, SOCIAL perception

Authors: Moore, David J.¹, Reardon, Richard²

Superior Title: Journal of Marketing Research (JMR). Nov87, Vol. 24 Issue 4, p412-417. 6p. 2 Charts.

Subject Terms: *ADVERTISING, *ADVERTISING media planning, *MARKETING strategy, *PRINT advertising, *CONSUMER attitudes, *COMMUNICATION in marketing, *ADVERTISING endorsements, *CUSTOMER satisfaction, HUMAN information processing, COGNITION

Authors: Aaker, David A.¹

Superior Title: Journal of Marketing Research (JMR). Feb1975, Vol. 12 Issue 1, p37-45. 9p. 2 Charts.

Subject Terms: *ADVERTISING media planning, *ADVERTISING management, *PRODUCT management, *DECISION making in marketing, *RESOURCE allocation, *RESOURCE management, *ADVERTISING campaigns, *POSITIONING (Advertising), *ECONOMICS, *MANAGEMENT, ECONOMIC aspects of decision making, BUDGET management

Authors: Stewart, David W.¹, McAuliffe, Kevin J.²

Superior Title: Journal of Advertising. 1988, Vol. 17 Issue 3, p22-26. 5p.

Subject Terms: *INTERNATIONAL advertising, *ADVERTISING media planning, *LOCAL advertising, *ADVERTISING, *ADVERTISING management, *INTERNATIONAL business enterprises, *MEDIA buying services, *ADVERTISING executives, *GLOBALIZATION, PRIMARY audience

Authors: Cannon, Hugh M.¹, Williams, David L.^2,3

Superior Title: Journal of Advertising. 1988, Vol. 17 Issue 2, p15-25. 11p.

Subject Terms: *ADVERTISING media planning, *READERSHIP, *MARKETING theory, *STATISTICAL hypothesis testing, *MATHEMATICAL models of consumption, CLASSIFICATION of periodicals, FACTOR analysis, TAXONOMY, HIERARCHIES, MASS media audiences

Authors: Cannon, Hugh M.¹

Superior Title: Journal of Advertising. 1987, Vol. 16 Issue 4, p34-42. 9p.

Subject Terms: *ADVERTISING media planning, *PRODUCT management research, *TARGET marketing, *ADVERTISING effectiveness, *MARKETING planning, *ADVERTISING, *COMMUNICATION in marketing, *INDUSTRIAL efficiency, *FEASIBILITY studies, USE studies of information resources

Authors: Rust, Roland T.¹, Zimmer, Mary R.^1,2, Leone, Robert P.³

Superior Title: Journal of Advertising. 1986, Vol. 15 Issue 3, p30-37. 8p.

Subject Terms: *ADVERTISING media planning, *MEDIA buying services, *ADVERTISING campaigns, *ADVERTISING, *ESTIMATION theory, *TIME-sharing computer systems, *COMPUTER systems, *TARGET marketing, *PRINT advertising, *TELEVISION advertising, *MATHEMATICAL models

Authors: Lancaster, Kent M.¹, Kreshel, Peggy J.^2,3, Harris, Joya R.⁴

Superior Title: Journal of Advertising. 1986, Vol. 15 Issue 3, p21-45. 10p.

Subject Terms: *ADVERTISING media planning, *MARKETING management, *MEDIA buying services, *ADVERTISING agencies, *COMMUNICATION in marketing, *ADVERTISING, *MASS media, *EXECUTIVES, *QUESTIONNAIRES, *DATA analysis, LIKERT scale