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Academic Journal
Authors: Foxall, Gordon R.1
Superior Title: Journal of Marketing Management. Winter88, Vol. 4 Issue 2, p230-248. 19p.
Subject Terms: *MARKETING strategy, *TECHNOLOGICAL innovations, *INDUSTRIAL management, *MARKETING management, *TRANSACTION costs, *MARKETING of new products, *COMPETITIVE advantage in business, *INNOVATION management, *TRANSACTION cost theory of the firm, *VERTICAL integration