Authors: Angela Y. Lee, Alice M. Tybout

Contributors: Natalie Mizik, Dominique M. Hanssens

Superior Title: Handbook of Marketing Analytics : Methods and Applications in Marketing Management, Public Policy, and Litigation Support. 11-31 March, 2018

Availability: https://www.elgaronline.com/view/9781784716745.00009.xml
https://www.elgaronline.com/view/9781784716745.xml