Authors: Malhotra, Naresh K.¹, Jain, Arun K.²

Superior Title: Journal of Health Care Marketing. Spring82, Vol. 2 Issue 2, p35-44. 10p.

Subject Terms: *CONJOINT analysis, *STRATEGIC planning, *MARKETING, *HEALTH services administrators, *DATA analysis, MEDICAL care marketing, ORGANIZATIONAL aims & objectives, PRESSURE groups

Authors: Malhotra, Naresh K.¹, Grashof, John F.², Burger, Philip C.³, Zallocco, Ronald L.⁴

Superior Title: Journal of Health Care Marketing. Jun91, Vol. 11 Issue 2, p80-83. 4p.

Subject Terms: *VERTICAL integration, *STRATEGIC planning, *MEDICAL care, PATIENT satisfaction

Authors: Malhotra, Naresh K.¹

Superior Title: Journal of Health Care Marketing. Jun89, Vol. 9 Issue 2, p20-28. 9p.

Subject Terms: *DECISION support systems, *HEALTH care industry, *COMPUTERS in marketing management, *STRATEGIC planning, *MARKETING mix, *ORGANIZATIONAL effectiveness, *DECISION making in marketing, *BUSINESS management of health facilities, *BUSINESS management of hospitals, *DATABASE management

Authors: Malhotra, Naresh K.¹

Superior Title: Journal of Health Care Marketing. Mar88, Vol. 8 Issue 1, p17-29. 13p. 3 Diagrams, 2 Charts.

Subject Terms: *MEDICAL care, *MARKETING, *BUSINESS planning, *STRATEGIC planning, *MARKETING strategy, *MARKETING planning, *MARKET positioning, *HEALTH maintenance organizations, *MANAGED care programs, COMPETITION

Authors: Malhotra, Naresh K.¹

Superior Title: Journal of Health Care Marketing. Sep86, Vol. 6 Issue 3, p37-48. 12p.

Subject Terms: *MARKETING, *MEDICAL care, *PRODUCT management, *CONSUMER preferences, *STRATEGIC planning, *MARKETING planning, *MARKETING strategy, *STRATEGIC business units, *ORGANIZATIONAL structure, HOSPITAL advertising, MEDICAL care marketing

Geographic Terms: UNITED States

Authors: Malhotra, Naresh K.¹

Superior Title: Journal of Business Research. Sep1992, Vol. 25 Issue 2, p143-147. 5p.

Subject Terms: *PUBLISHING, *STRATEGIC planning, *BUSINESS planning, *CHIEF strategy officers, METHODOLOGY, PERIODICALS

Authors: Joseph, W. Benoy^Aff3, Zallocco, Ronald^Aff4, Markovic, Paul^Aff5

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :341-345

Authors: Plank, Richard E.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :58-62

Authors: Dalgic, Tevfik^Aff3, Ryan, Peter^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. :84-87

Authors: Burger, Kenneth J.^Aff3, Schmidt, Sandra L.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. :136-140