Authors: Malhotra, Naresh K.¹ naresh.malhotra@mgt.gatech.edu, Kim, Sung S.² skim@bus.wisc.edu, Patil, Ashutosh¹ ashutosh.patil@mgt.gatech.edu

Superior Title: Management Science. Dec2006, Vol. 52 Issue 12, p1865-1883. 19p. 2 Diagrams, 5 Charts.

Subject Terms: *MANAGEMENT science research, *STATISTICAL reliability, *ANALYSIS of variance, *INFORMATION resources management, *RESEARCH, *STATISTICAL correlation, *STATISTICAL sampling, *MATHEMATICAL statistics, SAMPLE variance, SURVEYS, PATH analysis (Statistics)

Authors: Malhotra, Naresh K.¹

Superior Title: Journal of the Academy of Marketing Science. Fall92, Vol. 20 Issue 4, p379. 9p. 1 Diagram.

Subject Terms: *MARKETING research, *MARKETING, *RESEARCH, *MARKETING management, *MARKETING strategy, *INFORMATION technology

People: PERREAULT, William D.

Authors: Malhotra, Naresh K.¹

Superior Title: Advances in Consumer Research. 1984, Vol. 11 Issue 1, p63-65. 3p. 1 Chart.

Subject Terms: *CONSUMER behavior, *CONSUMER attitudes, *CONSUMER confidence, *CONSUMER preferences, *CUSTOMER satisfaction, *CONSUMERS, *RESEARCH, *PRODUCT acceptance, HUMAN behavior

Authors: Malhotra, Naresh K.¹, Lan Wu², Whitelock, Jeryl³ j.whitelock@bradford.ac.uk

Superior Title: International Marketing Review. 2013, Vol. 30 Issue 1, p7-20. 14p.

Subject Terms: *MARKETING research, *BRANDING (Marketing), *CONSUMER research, CONSUMER behavior research, MARKETING periodicals

Authors: Uslay, Can¹ can.uslay@mgt.gatech.edu, Malhotra, Naresh K.¹ naresh.malhotra@mgt.gatech.edu, Citrin, Alka V.¹ alka.citrin@mgt.gatech.edu

Superior Title: International Journal of Technology Management. 2004, Vol. 28 Issue 1, p8-30. 23p.

Subject Terms: *MARKETING, *HIGH technology industries, *COMMERCIAL products, *COMMERCIAL markets, *MARKETS, *RESEARCH

Authors: Malhotra, Naresh K.¹

Superior Title: Journal of Business & Economic Statistics. Oct83, Vol. 1 Issue 4, p326-336. 11p.

Subject Terms: *CONSUMER preferences, *CONSUMER attitudes, *CONSUMER behavior, *RESEARCH, BINARY number system

Authors: Malhotra, Naresh K.¹

Superior Title: International Journal of Research in Marketing. Aug90, Vol. 7 Issue 1, p45-51. 7p.

Subject Terms: *MARKETING research, *RESEARCH, *CONSUMER research, *MARKETING management, *CONSUMER attitudes, *MARKET surveys, *CONSUMER behavior, *CONSUMER preferences, *MANAGEMENT

Authors: Malhotra, Naresh K.¹ naresh.malhotra@mgt.gatech.edu, King, Tracey¹ tracey.king@mgt.gatech.edu

Superior Title: Marketing Research. Summer2003, Vol. 15 Issue 2, p43-44. 2p.

Subject Terms: *RESEARCH, *CONSUMER behavior, *CONSUMER research, *CONSUMER attitudes, *MARKETING, *MARKETING research, COLLEGE students, SAMPLING (Process)

People: LIEFELD, John

Authors: Malhotra, Naresh K., Tashchian, Armen, Jam, Arun K.

Superior Title: Faculty Publications

Subject Terms: MARKETING research, BUSINESS education, RESEARCH, Industrial MARKETING, MARKETING -- Management, PROJECT method in teaching, ACTIVITY programs in education, METHODOLOGY, Business, Marketing

Relation: http://dx.doi.org/10.1177/027347538901100206

Availability: https://doi.org/10.1177/027347538901100206

Authors: Malhotra, Naresh K., Miller, Gina L.

Superior Title: eweb:186800

Subject Terms: Marketing, Research, Business Ethics

File Description: Article

Relation: Journal of Business Ethics 1998 February; 17(3): 263-280; http://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=An+Integrated+Model+for+Ethical+Decisions+in+Marketing+Research&title=Journal+of+Business+Ethics+&volume=17&issue=3&spage=263-280&date=1998-02&au=Malhotra,+Naresh+K.;+Miller,+Gina+L.; http://hdl.handle.net/10822/911521

Availability: http://hdl.handle.net/10822/911521
http://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=An+Integrated+Model+for+Ethical+Decisions+in+Marketing+Research&title=Journal+of+Business+Ethics+&volume=17&issue=3&spage=263-280&date=1998-02&au=Malhotra,+Naresh+K.;+Miller,+Gina+L.