Search Results - Strategic planning

1

Academic Journal

Political competitive advantage in the usa: an rbv approach.

Authors: Antoniades, Nicos¹ (AUTHOR) Nicos.Antoniades@devry.edu

Superior Title: Journal of Marketing Communications. Dec2022, Vol. 28 Issue 8, p889-920. 32p. 1 Diagram, 33 Charts, 3 Graphs.

Subject Terms: *MARKETING strategy, *STRATEGIC planning, *MARKETING management, *MARKETING literature, *COMPETITIVE advantage in business, FACTOR analysis

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2

Academic Journal

EFFECTIVE ROLE OF HUMAN RESOURCE MANAGEMENT POLICIES WITHIN MARKETING ORGANIZATION: THE IMPACT ON BUSINESS AND MARKETING STRATEGY IMPLEMENTATION.

Alternate Title: PAPEL EFECTIVO DE LAS POLÍTICAS DE GESTIÓN DE RECURSOS HUMANOS EN LA ORGANIZACIÓN DE MARKETING: IMPACTO EN LA IMPLEMENTACIÓN DE ESTRATEGIAS EMPRESARIALES Y DE MARKETING.
PAPEL EFETIVO DAS POLÍTICAS DE GESTÃO DE RECURSOS HUMANOS NA ORGANIZAÇÃO DE MARKETING: O IMPACTO NA IMPLEMENTAÇÃO DA ESTRATÉGIA DE NEGÓCIOS E DE MARKETING.

Authors: Goswami, Indrajit¹ idrgoswami@gmail.com, Ben Hamida, Abdel Ghaffar² radimahneb@kau.edu.sa, Murthy, Yamijala Suryanarayana³ bobby.yamijala@gmail.com, Gopal, Suraj Peelamedu⁴ pgsuraj83@gmail.com, Kumar, Jalaja Anil⁵ jalaja15d@gmail.com

Superior Title: International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 7, p1-12. 12p.

Subject Terms: *STRATEGIC planning, *PERSONNEL management, *INDUSTRIAL marketing, *MARKETING strategy, *MARKETING management, *BUSINESS enterprises, *ADVERTISING management, *EMPLOYEE training

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3

Periodical

What Western Marketers Can Learn from China.

Authors: Whitler, Kimberly A.

Superior Title: Harvard Business Review. May/Jun2019, Vol. 97 Issue 3, p74-82. 9p. 3 Color Photographs.

Subject Terms: *MARKETING strategy, *STRATEGIC planning, *MARKETING personnel, *EXECUTIVES

Geographic Terms: CHINA, EUROPE

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4

Academic Journal

Examining the Influence of Innovation, Market Orientation, and Entrepreneurial Orientation on Marketing Performance in the Batik Industry.

Authors: Andriyan, David¹ davidandriyan27@gmail.com, Sholahuddin, Muhammad², Imronudin²

Superior Title: Journal of Business & Management Studies (2709-0876). Jul/Aug2023, Vol. 5 Issue 4, p143-151. 9p.

Subject Terms: *MARKETING strategy, *STRATEGIC planning, *TEXTILE industry, *MARKETING research, BATIK, STRUCTURAL equation modeling

Geographic Terms: INDONESIA

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5

Academic Journal

Resource-Based View in Marketing Literature.

Authors: UYANIK, Meziyet¹ meziyetuyanik@topkapi.edu.tr

Superior Title: Journal of Business & Management Studies (2709-0876). Jul/Aug2023, Vol. 5 Issue 4, p29-39. 11p.

Subject Terms: *RESOURCE-based theory of the firm, *STRATEGIC planning, *MARKETING strategy, *ORGANIZATIONAL performance, *COMPETITIVE advantage in business, *BUSINESS research

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6

Conference

Marketing strategy analysis using SWOT analysis method and quantitative strategic planning matrix (QSPM): Case study of cosmetic SMEs.

Authors: Budiman, Fani Setiawan, Sutrisno, Wahyudhi

Superior Title: AIP Conference Proceedings; 2024, Vol. 2891 Issue 1, p1-4, 4p

Subject Terms: MARKETING strategy, SWOT analysis, STRATEGIC planning, MARKETING research, SMALL business

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7

Academic Journal

The Successfully Reposition of a Beer Brand Applying Strategic Planning and Transmedia Communication: The Case of Estrella Damm.

Authors: Alvarez-Ruiz, Antón¹, Castro Patiño, Celia^1,2

Superior Title: Journal of Marketing Development & Competitiveness. 2023, Vol. 17 Issue 1, p13-32. 20p.

Subject Terms: *STRATEGIC planning, *MARKETING strategy, *TELEVISION commercials, COMMUNICATION planning, BEER, SCIENTIFIC literature

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8

Academic Journal

DESCRIPTIVE REVIEW: ABDALLA, M. M., CONEJERO, M. A. & OLIVEIRA, M. A. (2019). ADMINISTRAÇÃO ESTRATÉGICA: DA TEORIA À PRÁTICA NO BRASIL. SÃO PAULO: ATLAS, 241.

Alternate Title: REVISIÓN DRESCIPTIVA: ABDALLA, M. M., CONEJERO, M. A. & OLIVEIRA, M. A. (2019). ADMINISTRAÇÃO ESTRATÉGICA: DA TEORIA À PRÁTICA NO BRASIL. SÃO PAULO: ATLAS, 241.
RESENHA DESCRITIVA: ABDALLA, M. M., CONEJERO, M. A. & OLIVEIRA, M. A. (2019). ADMINISTRAÇÃO ESTRATÉGICA: DA TEORIA À PRÁTICA NO BRASIL. SÃO PAULO: ATLAS, 241.

Authors: Kesrouani Lemos, Fernanda¹ fernanda.lemos@ibirapuera.edu.br

Superior Title: Revista Ibero-Americana de Estratégia (RIAE). 2021, Vol. 20 Issue 1, p1-15. 15p.

Subject Terms: *STRATEGIC planning, *BUSINESS development, *BUSINESS models, *BUSINESS planning, *MARKETING strategy

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9

eBook

Yoho Bed: Scaling Up a Platform Business in the Hospitality Industry

Authors: Mirza, Jeeshan^Aff6, Ensign, Prescott C.^Aff6

Contributors: Sigala, Marianna, editor^Aff1, Fang, Marcela, editor^Aff2, Yeark, Anastasia, editor^Aff3, Albrecht, Julia N., editor^Aff4, Vorobjovas-Pinta, Oscar, editor^Aff5

Superior Title: Case Based Research in Tourism, Travel, and Hospitality : Rethinking Theory and Practice. :121-143

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10

Academic Journal

Strategy and Competition in the Market and Nonmarket Arenas.

Authors: Henisz, Witold J.¹ henisz@wharton.upenn.edu, Zelner, Bennet A.² bzelner@rhsmith.umd.edu

Superior Title: Academy of Management Perspectives. Aug2012, Vol. 26 Issue 3, p40-51. 12p. 1 Chart.

Subject Terms: *MARKETING strategy, *STRATEGIC planning, *ECONOMIC competition, *INDUSTRIAL organization (Economic theory), *CORPORATE political activity, *INTERNATIONAL economic relations, *RESOURCE management, *CORPORATE governance, EXPERIENTIAL learning, POLITICAL agenda, POLICY diffusion, SOCIAL movements

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11

Academic Journal

Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing.

Authors: Mitra, Debanjan¹ mitrad@notes.cba.ufl.edu, Golder, Peter N.² pgolder@stem.nyu.edu

Superior Title: Journal of Marketing Research (JMR). Aug2002, Vol. 39 Issue 3, p350-365. 16p. 8 Charts.

Subject Terms: *STRATEGIC planning, *MARKETING strategy, *MARKET entry, *BUSINESS enterprises, *BUSINESS intelligence, *DOMESTIC markets, *MANAGEMENT science, *BUSINESS planning, *RESOURCE allocation, *INTERNATIONAL business enterprises, *ECONOMICS, *MANAGEMENT, CHOICE (Psychology), ECONOMIC aspects of decision making

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12

Academic Journal

The Adaptation of Host Market Positioning Strategies: Empirical Evidence on Australian Exporters.

Authors: Dow, Douglas¹

Superior Title: Journal of International Marketing. 2001, Vol. 9 Issue 3, p41-62. 22p. 1 Diagram, 6 Charts.

Subject Terms: *MARKETING, *STRATEGIC planning, *MARKETING strategy, *BUSINESS planning, *INTERNATIONAL trade, *BUSINESS enterprises, *PRODUCT differentiation, *EXPORT marketing, *EXPORTS

Geographic Terms: AUSTRALIA

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13

Academic Journal

Executive Insights: Global Logistics.

Authors: Bowersox, Donald J.¹, Calantone, Roger J.²

Superior Title: Journal of International Marketing. 1998, Vol. 6 Issue 4, p83-93. 11p.

Subject Terms: *INFORMATION technology, *STRATEGIC planning, *MARKETING strategy, *INTERNATIONAL competition, *GLOBALIZATION, *INDUSTRIAL management, *BUSINESS planning, *BUSINESS logistics, *LOGISTICS

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14

Academic Journal

Managing relationships to improve performance: a case study in the global aerospace industry.

Authors: Morton, S. C.¹ (AUTHOR) s.c.morton@lboro.ac.uk, Dainty, A. R. J.² (AUTHOR), Burns, N. D.¹ (AUTHOR), Brookes, N. J.³ (AUTHOR), Backhouse, C. J.⁴ (AUTHOR)

Superior Title: International Journal of Production Research. 8/15/2006, Vol. 44 Issue 16, p3227-3241. 15p.

Subject Terms: *STRATEGIC planning, *MANUFACTURING processes, *MARKETING strategy, *ECONOMIC competition, *NEW product development, *PRODUCT management, *STRATEGIC alliances (Business)

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15

Academic Journal

Beyond matrices and black-box algorithms: setting marketing priorities with Marketing Strategy Conferences.

Authors: Schilling, Martin S.^1,2 m.schilling@lse.ac.uk, Schulze-Cleven, Paul J.^1,2 p.j.schulze-cleven@lse.ac.uk

Superior Title: Journal of Marketing Management. Jul2009, Vol. 25 Issue 5-6, p571-590. 20p. 5 Diagrams, 2 Charts, 2 Graphs.

Subject Terms: *MARKETING strategy, *STRATEGIC planning, *RESOURCE allocation, *DECISION making, *STATISTICS, *MARKETING management, *PHARMACEUTICAL industry, *MARKETING planning, *BUSINESS planning, *ALGORITHMS, MATRICES (Mathematics), ORGANIZATIONAL aims & objectives

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16

Academic Journal

Inter-Organisational Relationships and Strategy Development in an Evolving Industrial Network: Mapping Structure and Process.

Authors: Ellis, Nick¹ n.ellis@derby.ac.uk, Mayer, Richard¹

Superior Title: Journal of Marketing Management. Feb2001, Vol. 17 Issue 1-2, p183-222. 40p.

Subject Terms: *ORGANIZATIONAL sociology, *STRATEGIC planning, *RELATIONSHIP marketing, *SUPPLY chains, *MARKETING, *MARKETING research, *MANAGEMENT, *MANAGEMENT science, *MARKETING strategy, *EMPIRICAL research, LITERATURE reviews

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17

Academic Journal

The Interactive Effects of Strategic Marketing Planning and Performance: A Neural Network Analysis.

Authors: Phillips, Paul A.¹ p.a.phillips@surrey.ac.uk, Davies, Fiona M.² daviesfm@cf.ac.uk, Moutinho, Luiz³ moutinho@manstud.gla.ac.uk

Superior Title: Journal of Marketing Management. Feb2001, Vol. 17 Issue 1-2, p159-182. 24p.

Subject Terms: *MARKETING strategy, *STRATEGIC planning, *MARKETING executives, *SERVICE industries, *MARKETING, *MARKET orientation, *MARKETING literature, PERFORMANCE, LITERATURE reviews, FACTOR analysis

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18

Academic Journal

Pre-Empting Implementation Barriers: Foundations, Processes and Actions-The Need for Internal Relationships.

Authors: Dibb, Sally¹ msmls@wbs.warwick.ac.uk, Simkin, Lyndon²

Superior Title: Journal of Marketing Management. Jun2000, Vol. 16 Issue 5, p483-503. 21p. 1 Diagram, 3 Charts.

Subject Terms: *STRATEGIC planning, *MARKETING planning, *MARKETING strategy, *RELATIONSHIP marketing, *MARKETING literature, *MARKET segmentation, *INTERNAL marketing, *MARKETING in service industries, *MARKETING management, STATISTICAL significance

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19

Academic Journal

An Empirical Investigation into the Process of Strategic Marketing Planning in SMEs: Its Attendant Problems, and Proposals Toward a New Practical Paradigm.

Authors: Lancaster, Geoff¹, Waddelow, Ian²

Superior Title: Journal of Marketing Management. Nov98, Vol. 14 Issue 8, p853-878. 26p.

Subject Terms: *STRATEGIC planning, *MARKETING planning, *INDUSTRIAL management, *SMALL business, *EXECUTIVE ability (Management), *MARKETING strategy, *COMPETITIVE advantage in business, *BUSINESS planning, *ORGANIZATIONAL goals, *MANAGEMENT styles, *CORPORATE culture, *BUSINESS success

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20

Academic Journal

Vanishing Point: The Mix Management Paradigm Re-Viewed.

Authors: O'Malley, Lisa¹ omalley1@cardiffac.uk, Patterson, Maurice²

Superior Title: Journal of Marketing Management. Nov98, Vol. 14 Issue 8, p829-851. 23p.

Subject Terms: *MARKETING strategy, *STRATEGIC planning, *MARKETING mix, *MARKETING management, *CONSUMPTION (Economics), *MARKETING research, *COMPETITIVE advantage in business, *ADVERTISING effectiveness, *ADVERTISING campaigns, *CONSUMER behavior, HUMAN behavior

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