Authors: Kline, Miro M.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :431-436

Authors: Smith, Lois J.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :364-368

Authors: Traynor, Kenneth^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :266-270

Authors: Varble, Dale L.^Aff3, Hawes, Jon M.^Aff4

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. :369-372

Authors: Arnold, Danny R.^Aff3, Capella, Louis M.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. :352-356

Authors: O’Brien, Edward J.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. :174-178

Authors: Traynor, Kenneth^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :443-445

Authors: Haskell, Nancy A.^Aff3, Taylor, James R.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :130-132

Authors: Yates, Rebecca M. J.^Aff3, Flanagan, Timothy J.^Aff3, Cordrey, John B.^Aff4

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :466-466

Authors: Ogden, James R.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :465-465