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I caratteri etici dei brand storici

Authors: MERCURIO, RICCARDO

Contributors: Mercurio, Riccardo

Subject Terms: Brand, etica, aziende familiari

Relation: Re-brand, la forza dei marchi storici; http://hdl.handle.net/11588/358817

Availability: http://hdl.handle.net/11588/358817


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