Authors: Malhotra, Naresh K.^Aff4, Miller, Gina L.^Aff5

Contributors: Academy of Marketing Science, Wilson, Elizabeth J., editor^Aff2, Hair, Jr., Joseph F., editor^Aff3

Superior Title: Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference. :158-158

Authors: Granzin, Kent L.^Aff3, Jensen, Donald M.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :373-377

Authors: Gessner, Guy H.^Aff3, Kamakura, Wagner^Aff4

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :327-331

Authors: Johar, J. S.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :279-283

Authors: Traynor, Kenneth^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :266-270

Authors: Avila, Ramon^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. :442-446

Authors: Lund, Daulatram B.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. :431-435

Authors: Holmes, John H.^Aff3, Calvin, Timothy M.^Aff4

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. :283-287

Authors: Kirkpatrick, Jerry^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. :232-236

Authors: Burger, Kenneth J.^Aff3, Schmidt, Sandra L.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. :136-140

Authors: Iyer, Easwar S.^Aff3, Debevec, Kathleen^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. :40-45

Authors: Lund, Daulatram B.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. :21-25

Authors: Belonax, Joseph J., Jr.^Aff3, Crow, Lowell E.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. :66-70

Authors: Laric, Michael V.^Aff3, Pitta, Dennis A.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :468-469

Authors: Taylor, Ronald D.^Aff3, Glynn, Karen^Aff4, Taylor, Jan C.^Aff5

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :453-453