Authors: Malhotra, Naresh K., Birks, David F.

Superior Title: London [etc.]

Subject Terms: tržne raziskave, raziskovalne metode, uporaba, trženje, marketing, tržna analiza, komuniciranje, mednarodno trženje, raziskovalna dejavnost, učbeniki, definicija, reševanje problemov, design, podatki, obdelava podatkov, predelava, cluster analiza, kvalitativna analiza, intervjuji, vprašalniki, kvantitativna analiza, tabele, opazovanje, meritve, primerjave, tehnika, vzorčenje, spremenljivke, variacijski račun, korelacije

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Authors: Malhotra, Naresh K., Burgess, Steven M.

Superior Title: Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth ; page 430-441

Availability: https://doi.org/10.4135/9789353287733.n36

Authors: Malhotra, Naresh K

Contributors: Malhotra, Naresh K.

Superior Title: ISBN 9781315088754.

Availability: https://doi.org/10.4324/9781315088754

Authors: Malhotra, Naresh K., Agarwal, James, Shainesh, G.

Superior Title: Emerging Issues in Global Marketing ; page 61-91 ; ISBN 9783319741284 9783319741291

Availability: https://doi.org/10.1007/978-3-319-74129-1_3

Authors: Malhotra, Naresh K.

Superior Title: Review of Marketing Research ; page 285-316 ; ISBN 9781315088747

Availability: https://doi.org/10.4324/9781315088747-7

Authors: Miller, Gina L., Malhotra, Naresh K., King, Tracey M.

Superior Title: Review of Marketing Research ; page 109-149 ; ISBN 9781315088730

Availability: https://doi.org/10.4324/9781315088730-4

Authors: Malhotra, Naresh K.

Superior Title: Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 434-436 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319169361 9783319169378

Availability: https://doi.org/10.1007/978-3-319-16937-8_102

Authors: Baalbaki, Imad B., Malhotra, Naresh K.

Superior Title: Proceedings of the 1995 World Marketing Congress ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 48-48 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319173108 9783319173115

Availability: https://doi.org/10.1007/978-3-319-17311-5_7

Authors: Sharma, Subhash, Malhotra, Naresh K.

Superior Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; The 1980’s: A Decade of Marketing Challenges ; page 59-63 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319169750 9783319169767

Availability: https://doi.org/10.1007/978-3-319-16976-7_15

Authors: Malhotra, Naresh K., Ulgado, Francis M., Agarwal, James, Baalbaki, Imad B.

Superior Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; Proceedings of the 1993 World Marketing Congress ; page 105-105 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319173221 9783319173238

Availability: https://doi.org/10.1007/978-3-319-17323-8_26

Authors: Agarwal, James, Malhotra, Naresh K.

Superior Title: Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 339-339 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319118840 9783319118857

Availability: https://doi.org/10.1007/978-3-319-11885-7_80

Authors: King, Tracey M., Malhotra, Naresh K.

Superior Title: Revolution in Marketing: Market Driving Changes ; page 269-269 ; ISBN 9783319117607 9783319117614

Availability: https://doi.org/10.1007/978-3-319-11761-4_119

Authors: Malhotra, Naresh K.

Superior Title: Marketing Horizons: A 1980's Perspective ; page 50-54 ; ISBN 9783319109657 9783319109664

Availability: https://doi.org/10.1007/978-3-319-10966-4_12

Authors: Malhotra, Naresh K., Miller, Gina L.

Superior Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference ; page 158-158 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319131405 9783319131412

Availability: https://doi.org/10.1007/978-3-319-13141-2_63

Authors: Oly Ndubisi, Nelson, Malhotra, Naresh K., Miller, Gina L.

Superior Title: Review of Marketing Research ; page 63-96 ; ISSN 1548-6435

Availability: https://doi.org/10.1108/s1548-6435(2013)0000010007

Authors: Malhotra, Naresh K.

Superior Title: Review of Marketing Research: Special Issue – Marketing Legends ; Review of Marketing Research ; page 159-207 ; ISSN 1548-6435 ; ISBN 9780857248978 9780857248985

Availability: https://doi.org/10.1108/s1548-6435(2011)0000008009

Authors: Malhotra, Naresh K.

Superior Title: Review of Marketing Research ; page xiii-xxviii ; ISSN 1548-6435

Availability: https://doi.org/10.1108/s1548-6435(2010)0000007004

Authors: Malhotra, Naresh K., Jain, Arun K., Patil, Ashutosh, Pinson, Christian, Wu, Lan

Superior Title: Review of Marketing Research ; page 199-253 ; ISSN 1548-6435

Availability: https://doi.org/10.1108/s1548-6435(2010)0000007010

Authors: Malhotra, Naresh K.

Superior Title: The Handbook of Marketing Research ; page 83-94

Availability: https://doi.org/10.4135/9781412973380.n5

Authors: Malhotra, Naresh K.

Superior Title: Review of Marketing Research ; page 81-108 ; ISSN 1548-6435

Availability: https://doi.org/10.1108/s1548-6435(2005)0000002007