Authors: Jain, Avinash, Dash, Satyabhusan, Malhotra, Naresh K.
Superior Title: European Journal of Marketing; 2023, Vol. 57 Issue 5, p1467-1501, 35p
Authors: Chahine, Salim1,2 sc09@aub.edu.lb, Malhotra, Naresh K.1,2 naresh.malhotra@scheller.gatech.edu
Superior Title: European Journal of Marketing. 2018, Vol. 52 Issue 7/8, p1526-1549. 24p.
Subject Terms: *STOCK prices, *IMPRESSION management, SOCIAL media, EVENT history analysis, SOCIAL network analysis
Authors: Malhotra, Naresh K.1,2 naresh.malhotra@scheller.gatech.edu, Uslay, Can1,2 can.uslay@business.rutgers.edu
Superior Title: Journal of Business Strategy. 2018, Vol. 39 Issue 5, p14-21. 8p.
Subject Terms: *CROWDSOURCING, *FINANCIAL performance, *SUPPLY chain management, *BUSINESS enterprises, *BUSINESS process outsourcing
Superior Title: European Journal of Marketing; 2018, Vol. 52 Issue 3/4, p596-618, 23p
Subject Terms: MARKETING, BRAND equity, CONSUMER behavior, EMPIRICAL research, ACQUISITION of data
Superior Title: Journal of Hospitality & Tourism Technology; 2015, Vol. 6 Issue 3, p203-227, 25p
Subject Terms: CUSTOMER loyalty, SOCIAL bonds, BANK customers, INTENTION, CONSUMER behavior
Geographic Terms: NEW Zealand
Authors: Malhotra, Naresh K.1, Lan Wu2, Whitelock, Jeryl3 j.whitelock@bradford.ac.uk
Superior Title: International Marketing Review. 2013, Vol. 30 Issue 1, p7-20. 14p.
Subject Terms: *MARKETING research, *BRANDING (Marketing), *CONSUMER research, CONSUMER behavior research, MARKETING periodicals
Authors: Malhotra, Naresh K.1, Lan Wu1, Whitelock, Jeryl2
Superior Title: International Marketing Review. 2005, Vol. 22 Issue 4, p391-398. 8p.
Subject Terms: *EXPORT marketing, *INVESTMENT analysis, *STRATEGIC alliances (Business), *MARKETING, PERIODICALS, METHODOLOGY
Authors: Malhotra, Naresh K.1, Ulgado, Francis M.1, Agarwal, James2, Shainesh, G.3, LanWu1
Superior Title: International Marketing Review. 2005, Vol. 22 Issue 3, p256-278. 23p.
Subject Terms: *CUSTOMER services, *QUALITY of service, *ANALYSIS of variance, CREATIVE ability, DEVELOPED countries, DEVELOPING countries
Authors: Malhotra, Naresh K., Bartels, Betsy Charles
Superior Title: International Marketing Review. 2002, Vol. 19 Issue 1, p65. 15p. 4 Diagrams, 3 Charts.
Subject Terms: *EXPORT marketing, *MARKETING research, CORRESPONDENCE analysis (Statistics)
Authors: Malhotra, Naresh K., McCort, J. Daniel
Superior Title: International Marketing Review. 2001, Vol. 18 Issue 3, p235. 35p. 5 Diagrams, 3 Charts.
Subject Terms: *CONSUMER behavior, *MARKETING research, ETHNICITY
Authors: Malhotra, Naresh K.
Superior Title: International Marketing Review. 2001, Vol. 18 Issue 3, p230. 5p.
Subject Terms: *MARKETING research, *GLOBALIZATION, *CONSUMER preferences, CROSS-cultural studies
Authors: Malhotra, Naresh K., Agarwal, James
Superior Title: International Marketing Review. 1998, Vol. 15 Issue 6, p476. 31p.
Subject Terms: *TRADE blocs, *INTERNATIONAL trade, *STRATEGIC alliances (Business)
Authors: Malhotra, Naresh K., Agarwal, James
Superior Title: International Marketing Review. 1996, Vol. 13 Issue 5, p7. 37p. 2 Diagrams, 1 Chart.
Subject Terms: *MARKETING research, METHODOLOGY
Superior Title: International Marketing Review. 1994, Vol. 11 Issue 2, p5. 11p. 1 Chart.
Subject Terms: *CUSTOMER services, *QUALITY control
Authors: Baalbaki, Imad B., Malhotra, Naresh K.
Superior Title: International Marketing Review. 1993, Vol. 10 Issue 1, p19. 26p.
Subject Terms: *MARKET segmentation, *ENVIRONMENTAL engineering, *MARKETING management
Authors: Malhotra, Naresh K.
Superior Title: International Marketing Review. Autumn88, Vol. 5 Issue 3, p52. 15p.
Subject Terms: *MARKETING research, *CONSUMER preferences, DEVELOPING countries
Authors: Malhotra, Naresh K., Lee, Olivia F., Uslay, Can
Superior Title: International Journal of Quality & Reliability Management; 2012, Vol. 29 Issue 6, p607-625, 19p
Authors: Malhotra, Naresh K., Peterson, Mark, Uslay, Can
Superior Title: European Business Review; 2006, Vol. 18 Issue 4, p294-306, 13p
Authors: Malhotra, Naresh K.
Superior Title: International Marketing Review. Spring86, Vol. 3 Issue 1.
Subject Terms: *TECHNOLOGY transfer, *MARKETING, DEVELOPING countries
Authors: Malhotra, Naresh K.1
Superior Title: Journal of Consumer Marketing. 1993, Vol. 10 Issue 4, p68-69. 2p.
Subject Terms: HORSES, NONFICTION
Reviews & Products: STATE of the Art Marketing Research (Book)
People: BLANKENSHIP, A. B., BREEN, George E.