Authors: Malhotra, Naresh K.¹ naresh.malhotra@scheller.gatech.edu

Superior Title: REMark: Revista Brasileira de Marketing. out2018, Vol. 17 Issue 5, p647-655. 9p.

Subject Terms: *MARKETING research, *INDUSTRIAL management, *MARKETING management, *MARKETING strategy, *BRANDING (Marketing)

Authors: Malhotra, Naresh K.¹ naresh.malhotra@scheller.gatech.edu

Superior Title: REMark: Revista Brasileira de Marketing. out2018, Vol. 17 Issue 5, p656-665. 10p.

Alternate Title: MODELAGEM DE EQUAÇÕES ESTRUTURAIS COM LISREL: UMA VISÃO INICIAL.

Authors: Malhotra, Naresh K. Naresh.Malhotra@scheller.gatech.edu, Lopes, Evandro Luiz^1,2 elldijo@uninove.br, Teixeira Veiga, Ricardo^3,4 ricardo.necc@gmail.com

Superior Title: REMark: Revista Brasileira de Marketing. mai2014, Vol. 13 Issue 2, p28-43. 16p.

Subject Terms: *COMPUTER software, STRUCTURAL equation modeling, ROBUST control, COVARIANCE matrices

Reviews & Products: LISREL (Computer software)