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Academic Journal
Authors: PINSON, CHRISTIAN, MALHOTRA, NARESH K., JAIN, ARUN K.
Superior Title: Recherche et Applications en Marketing, 1988 Jan 01. 3(1), 53-73.
Access URL: https://www.jstor.org/stable/40588695
Authors: PINSON, CHRISTIAN, MALHOTRA, NARESH K., JAIN, ARUN K.
Superior Title: Recherche et Applications en Marketing, 1988 Jan 01. 3(1), 53-73.
Access URL: https://www.jstor.org/stable/40588695