Authors: Kline, Miro M.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :431-436

Authors: Backhaus, Klaus^Aff3, Meyer, Margit^Aff3, Weiber, Rolf^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :426-430

Authors: Grønhaug, Kiell^Aff3, Gripsrud, Geir^Aff4

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :420-425

Authors: Anttila, Mai^Aff3, Hyvönen, Saara^Aff3, Laaksonen, Martti^Aff4, Möller, K. E. Kristian^Aff4, Rytkönen, Tapani^Aff5

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :415-419

Authors: Hagen, Alfred J.^Aff3, Rogers, John C.^Aff4

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :410-414

Authors: Bahmani, Nick^Aff3, Khorami, Allen^Aff3, Sherman, Herbert^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :404-408

Authors: Cooke, Ernest F.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :399-403

Authors: Pandit, Vinay^Aff3, Khairullah, Zahid Y.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :395-398

Authors: Taylor, Ronald D.^Aff3, Blakney, Vicki^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :388-391

Authors: Granzin, Kent L.^Aff3, Jensen, Donald M.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :373-377

Authors: Glisan, George B.^Aff3, Hawes, Jon M.^Aff4

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :379-382

Authors: Hawes, Jon M.^Aff3, Varble, Dale L.^Aff4, d’Amico, Michael F.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :383-387

Authors: Yavas, Ugur^Aff3, Riecken, Glen^Aff4, Haahti, Antti^Aff5

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :369-372

Authors: Smith, Lois J.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :364-368

Authors: Ahmed, Sadrudin A.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :355-358

Authors: Gallay, Ralph^Aff3, Giangrasso, Robert A.^Aff4

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :359-363

Authors: Karns, David A.^Aff3, Khera, Inder^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :350-354

Authors: Joseph, W. Benoy^Aff3, Zallocco, Ronald^Aff4, Markovic, Paul^Aff5

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :341-345

Authors: Arora, Raj^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :337-340

Authors: Halfhill, Susan M.^Aff3, Halfhill, David S.^Aff3

Contributors: Academy of Marketing Science, Malhotra, Naresh K., editor^Aff2

Superior Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :346-349