Authors: Malhotra, Naresh K.¹ naresh.malhotra@mgt.gatech.edu, Patil, Ashutosh² ashutosh.patil@mgt.gatech.edu, Kim, Sung S.³ skim@bus.wisc.edu

Superior Title: Marketing Research. Spring2007, Vol. 19 Issue 1, p24-29. 6p. 1 Color Photograph, 1 Diagram.

Subject Terms: *MARKETING management, *MARKETING research, *MARKETING strategy, *MARKET surveys, *CONSUMER behavior, *ECONOMIC consumption surveys, FACTOR analysis, TEST bias

Authors: Malhotra, Naresh K.¹ naresh.malhotra@mgt.gatech.edu, King, Tracey¹ tracey.king@mgt.gatech.edu

Superior Title: Marketing Research. Summer2003, Vol. 15 Issue 2, p43-44. 2p.

Subject Terms: *RESEARCH, *CONSUMER behavior, *CONSUMER research, *CONSUMER attitudes, *MARKETING, *MARKETING research, COLLEGE students, SAMPLING (Process)

People: LIEFELD, John

Authors: Malhotra, Naresh K.¹, Wu, Lan²

Superior Title: Marketing Research. Winter2001, Vol. 13 Issue 4, p43-44. 2p. 1 Diagram.

Subject Terms: *MARKETING research, *DECISION making, *ECONOMETRIC models, *INDUSTRIAL research, *INDUSTRIAL management, PERIODICALS

Authors: Youngchan Kim, Yongseob Kim, Hangseop Lim, Malhotra, Naresh K.

Superior Title: Marketing Research; Fall2008, Vol. 20 Issue 3, p36-42, 6p, 4 Color Photographs, 1 Chart

Subject Terms: PRODUCT design, MANAGEMENT science research, PRODUCT management research, INDUSTRIAL design, MARKETING research, MARKETING management