1
Academic Journal
Authors: Malhotra, Naresh K.1, Jain, Arun K.1, Pinson, Christian1
Superior Title: Journal of Social Psychology. Jun1983, Vol. 120 Issue 1, p111. 8p.
Subject Terms: *RETAIL stores, PERSONALITY, SELF-confidence, SELF-reliance, PERSONALITY & cognition, ASSIMILATION (Sociology)