Authors: Gebhardt, Gary F. (AUTHOR) gary.gebhardt@hec.ca, Farrelly, Francis J. (AUTHOR), Conduit, Jodie (AUTHOR)

Superior Title: Journal of Marketing. May2019, Vol. 83 Issue 3, p72-90. 19p. 1 Diagram, 2 Charts.

Subject Terms: *BUSINESS intelligence, *STRATEGIC planning, *MARKET orientation, *PRODUCT orientation, *KNOWLEDGE management, *ORGANIZATIONAL learning, INFORMATION dissemination

Authors: Kalra, Ajay¹ kalra@andrew.cmu.edu, Soberman, David A.² david.soberman@insead.edu

Superior Title: Journal of Marketing. May2008, Vol. 72 Issue 3, p32-47. 16p. 9 Charts, 1 Graph.

Subject Terms: *MARKETING strategy, *STRATEGIC planning, *BUSINESS planning, *PROFITABILITY, *FINANCIAL performance, *BUSINESS forecasting, *DECISION making, *INDUSTRIAL organization (Economic theory), *INDUSTRIAL policy, *INDUSTRIAL management

Authors: Jing Lei¹ jill.lei@uoit.ca, Dawar, Niraj² ndawar@ivey.uwo.ca, Lemmink, Jos³ j.lemmink@mw.unimaas.nl

Superior Title: Journal of Marketing. May2008, Vol. 72 Issue 3, p111-123. 13p. 2 Diagrams, 1 Chart.

Subject Terms: *MARKETING strategy, *STRATEGIC planning, *BUSINESS planning, *MARKETING research, *INVESTMENTS, *PORTFOLIO management (Investments), *BRAND equity, *BRAND name products, *MARKET penetration

Authors: Dixit, Ashutosh¹, Chintagunta, Pradeep K.

Superior Title: Journal of Marketing. Apr2007, Vol. 71 Issue 2, p150-168. 19p. 6 Charts, 2 Graphs.

Subject Terms: *STRATEGIC planning, *MARKETING strategy, *BUSINESS enterprises, *MARKET exit, *MARKET entry, *BAYESIAN analysis, *DECISION making, *EMPIRICAL research, *MARKETING, COMMERCIAL aeronautics research

Authors: Payan, Janice M.¹ janice.payan@unco.edu, McFarland, Richard G.² mcfarlan@ksu.edu

Superior Title: Journal of Marketing. Jul2005, Vol. 69 Issue 3, p66-79. 14p. 1 Diagram, 8 Charts, 2 Graphs.

Subject Terms: *MARKETING channel management, *STRATEGIC planning, *BUSINESS planning, *MARKETING strategy, *TARGET marketing

Authors: Olson, Eric M.^1,2 eolson@uccs.edu, Slater, Stanley F.³ stan.slater@business.colostate.edu, Hult, G. Tomas M.^4,5 hult@msu.edu

Superior Title: Journal of Marketing. Jul2005, Vol. 69 Issue 3, p49-65. 17p. 1 Diagram, 6 Charts.

Subject Terms: *STRATEGIC planning, *MARKETING strategy, *BUSINESS planning, *VALUATION of corporations, *INDUSTRIAL management, *MARKETING management

Authors: Zheng Zhou, Kevin¹ kevinzhou@business.hku.hk, Yim, Chi Kin (Bennett)² yim@business.hku.hk, Tse, David K.³ davidtse@business.hku.hk

Superior Title: Journal of Marketing. Apr2005, Vol. 69 Issue 2, p42-60. 19p. 1 Diagram, 5 Charts.

Subject Terms: *MARKET orientation, *STRATEGIC planning, *TECHNOLOGICAL innovations, *INDUSTRIAL research, *ORGANIZATIONAL learning, *PRODUCT management, *MANAGEMENT

Authors: Lee, Ruby P.¹ ruby.lee@ccmail.nevada.edu, Grewal, Rajdeep² rug2@psu.edu

Superior Title: Journal of Marketing. Oct2004, Vol. 68 Issue 4, p157-171. 15p. 2 Diagrams, 6 Charts.

Subject Terms: *COMPETITIVE advantage in business, *STRATEGIC planning, *INDUSTRIAL research, *TECHNOLOGICAL innovations, *RESOURCE management, *ELECTRONIC commerce, *STRATEGIC alliances (Business), *ECONOMICS

Authors: Noble, Charles H.¹, Sinha, Rajiv K.², Kumar, Ajith³

Superior Title: Journal of Marketing. Oct2002, Vol. 66 Issue 4, p25-39. 15p. 1 Diagram, 2 Charts.

Subject Terms: *STRATEGIC planning, *MARKET orientation, *PRODUCT orientation, *MARKETING strategy, *KNOWLEDGE management, *PERFORMANCE management, *ORGANIZATIONAL learning, *FINANCIAL statements, *STOCKHOLDERS, *CORPORATE culture, *MANAGEMENT, EDUCATION

Authors: Jayachandran, Satish¹, Gimeno, Javier², Varadarajan, P. Rajan³

Superior Title: Journal of Marketing. Jul99, Vol. 63 Issue 3, p49-66. 18p. 2 Diagrams, 2 Charts.

Subject Terms: *MARKETING, *STRATEGIC planning, *MARKETING strategy, *BUSINESS enterprises, *BUSINESS planning, *PRODUCT management research, *MARKET entry, *INDUSTRIAL management, *COMPETITIVE advantage in business, CONTESTS

Authors: Menon, Anil¹, Bharadwaj, Sudar G.¹, Adidam, Phani Tej², Edison, Steven W.³

Superior Title: Journal of Marketing. Apr99, Vol. 63 Issue 2, p18-40. 23p. 2 Diagrams, 3 Charts.

Subject Terms: *MARKETING strategy, *STRATEGIC planning, *MARKETING management, *BUSINESS planning, *VALUATION of corporations, *INDUSTRIAL management, *CREATIVE ability in business, *JOB performance, *ORGANIZATIONAL effectiveness, *ECONOMICS

Authors: Frankwick, Gary L., Ward, James C., Hutt, Michael D., Reingen, Peter H.

Superior Title: Journal of Marketing. Apr94, Vol. 58 Issue 2, p96. 15p. 1 Diagram, 5 Charts.

Subject Terms: *STRATEGIC planning, *ORGANIZATIONAL structure, *OFFICE management, *ORGANIZATIONAL learning, *BUSINESS planning, *DECISION making, *EXECUTIVES, ORGANIZATIONAL behavior research, SUBCULTURES, EDUCATION

Authors: Alberts, William W.^1,2

Superior Title: Journal of Marketing. Jul89, Vol. 53 Issue 3, p36-49. 14p. 8 Diagrams.

Subject Terms: *STRATEGIC planning & economics, *MARKET share, *COST analysis, *INDUSTRIAL management, *COST accounting, *ORGANIZATIONAL effectiveness, *BUSINESS planning, *BUSINESS logistics, *ECONOMIC indicators, *ECONOMICS

Authors: Jacobson, Robert¹, Aaker, David A.²

Superior Title: Journal of Marketing. Oct87, Vol. 51 Issue 4, p31-44. 14p. 6 Charts.

Subject Terms: *PRODUCT quality, *STRATEGIC planning, *MARKETING management, *MARKET share, *COMPARATIVE advantage (International trade), *PRODUCT management, *MARKETING strategy, *COMMERCIAL products, *QUALITY control, *MARKETING research

Authors: Walker Jr., Orville C.¹, Ruekert, Robert W.²

Superior Title: Journal of Marketing. Jul87, Vol. 51 Issue 3, p15-33. 19p.

Subject Terms: *BUSINESS planning, *STRATEGIC planning, *ORGANIZATIONAL effectiveness, *ORGANIZATIONAL structure, *OFFICE management, *MARKETING planning, *MARKETING strategy, *MARKETING research

Authors: Tellis, Gerard J.¹

Superior Title: Journal of Marketing. Oct86, Vol. 50 Issue 4, p146-160. 15p. 2 Charts, 1 Graph.

Subject Terms: *PRICING, *STRATEGIC planning & economics, *MARKETING strategy, *REVENUE management, *PROFIT margins, *PROFIT maximization, *MARKETING management, *INDUSTRIAL management, *MARKET orientation, *MANAGEMENT, *ECONOMICS

Authors: Day, George S.¹, Wensley, Robin²

Superior Title: Journal of Marketing. Fall1983, Vol. 47 Issue 4, p79-89. 11p. 3 Diagrams.

Subject Terms: *MARKETING management, *STRATEGIC planning, *MARKETING strategy, *MARKETING research, *MATHEMATICAL models of economics, *COMPETITIVE advantage in business, *MARKETING executives, *CONSUMER attitudes, *ECONOMIC competition, *MICROECONOMICS, PARADIGMS (Social sciences)

Authors: Howard, John A.¹

Superior Title: Journal of Marketing. Fall1983, Vol. 47 Issue 4, p90-100. 11p. 6 Diagrams, 1 Chart.

Subject Terms: *MARKETING management, *STRATEGIC planning, *CONSUMER attitudes, *MANUFACTURING processes, *MARKETING strategy, *BUSINESS planning, *SUPPLY & demand, *COMPETITIVE advantage in business, ORGANIZATIONAL behavior research

Authors: Cossé, Thomas J., Swan, John E.¹

Superior Title: Journal of Marketing. Summer83, Vol. 47 Issue 3, p92. 11p. 5 Charts.

Subject Terms: *STRATEGIC planning, *PRODUCT management research, *MARKETING executives, *MARKETING management, *MARKETING strategy, *BUSINESS planning, *MARKET entry, *MARKETING literature, *MARKETING research, *ORGANIZATIONAL research, *MARKET share

Authors: Ghosh, Avijit¹, Craig, C. Samuel²

Superior Title: Journal of Marketing. Summer83, Vol. 47 Issue 3, p56. 13p. 1 Diagram, 4 Charts.

Subject Terms: *RETAIL industry research, *STRATEGIC planning, *MARKETING research, *STORE location, *INDUSTRIAL location, *CHAIN stores, *HEURISTIC, *PROFITABILITY, *MARKETING, RETAIL store marketing, EDUCATION