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1
Report
Telephone calling card study

Authors: Malhotra, Naresh K.

Contributors: Georgia Institute of Technology. Office of Sponsored Programs, Georgia Institute of Technology. College of Management

Subject Terms: Marketing research, Telephone

File Description: application/pdf

Relation: College of Management; Project no. M-50-653; 332576; http://hdl.handle.net/1853/41801

Availability: http://hdl.handle.net/1853/41801


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2
Dissertation/ Thesis
Essays in regulatory focus and price acceptance

Authors: Patil, Ashutosh R.

Contributors: Malhotra, Naresh K., Bharadwaj, Sundar, Bond, Sam, Citrin, Alka, Iacobucci, Dawn, Scheller College of Business, Management

Subject Terms: Regulatory focus, Price acceptance, Reference price, Latitude of acceptable prices, Acceptable price range, Extrinsic-information diagnosticity, Willingness to pay, Consumer behavior, Consumers' preferences

File Description: application/pdf

Relation: http://hdl.handle.net/1853/34692

Availability: http://hdl.handle.net/1853/34692


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4
Dissertation/ Thesis
Emotional design of smart pantry for mid-age women

Authors: Gu, Junhua

Contributors: Reeder, Kevin, Mullick, Abir, Malhotra, Naresh K., Industrial Design

Subject Terms: Smart Pantry, Appraisal, Boomer women, Design, Industrial Psychological aspects, Emotion, Emotional design, Emotions and cognition, Human engineering, New products, Product emotion

File Description: 1581158 bytes; application/pdf

Relation: http://hdl.handle.net/1853/11625

Availability: http://hdl.handle.net/1853/11625


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5
Dissertation/ Thesis
Emotional design of smart pantry for mid-age women

Authors: Gu, Junhua

Contributors: Reeder, Kevin, Mullick, Abir, Malhotra, Naresh K., College of Design, Industrial Design

Subject Terms: Smart Pantry, Appraisal, Boomer women, Design, Industrial Psychological aspects, Emotion, Emotional design, Emotions and cognition, Human engineering, New products, Product emotion

File Description: 1581158 bytes; application/pdf

Relation: http://hdl.handle.net/1853/11625

Availability: http://hdl.handle.net/1853/11625


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6
Dissertation/ Thesis
Excessive Buying: The Construct and a Causal Model

Authors: Wu, Lan

Contributors: Malhotra, Naresh K., Allvine, Fred, James, Lawrence, Sheth, Jagdish, Ulgado, Francis, Scheller College of Business, Management

Subject Terms: Self-control, Scale development, Excessive buying, Confirmatory factor analysis, Reliability and validity, Materialism Psychological aspects, Psychometrics, Acquisitiveness, Consumers Psychology, Consumption (Economics) United States Psychological aspects

File Description: application/pdf

Relation: http://hdl.handle.net/1853/16258

Availability: http://hdl.handle.net/1853/16258


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7
Dissertation/ Thesis
The Role of Pricing Strategy in Market Defense

Authors: Uslay, Can

Contributors: Malhotra, Naresh K., Allvine, Fred C., Jagdish N. Sheth, Dickson, Pat H., Teach, Richard D., Scheller College of Business, Marketing

Subject Terms: Marketing strategy, Antitrust, Network industries, Pricing strategy, Marketing, Success in business, Pricing

File Description: 1356701 bytes; application/pdf

Relation: http://hdl.handle.net/1853/10578

Availability: http://hdl.handle.net/1853/10578


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8
Dissertation/ Thesis
Toward a theory of user value of information systems : incorporating motivation and habit into a conceptual framework

Authors: Kim, Sung S.

Contributors: Malhotra, Naresh K., Scheller College of Business, Management

Subject Terms: World Wide Web, Consumers Research

File Description: application/pdf

Relation: 610814; http://hdl.handle.net/1853/30067

Availability: http://hdl.handle.net/1853/30067


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11
Dissertation/ Thesis
An empirical investigation of the determinants of consumer satifaction

Authors: Martin, Neale J.

Contributors: Malhotra, Naresh K., Scheller College of Business, Management

Subject Terms: Consumer satisfaction, Customer services Management

File Description: application/pdf

Relation: 456190; http://hdl.handle.net/1853/30322

Availability: http://hdl.handle.net/1853/30322


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13
Dissertation/ Thesis
Understanding the coupon prone purchaser : the importance of economic and psychological elements of sales promotions in motivating purchase

Authors: Schwartz, Joseph Michael

Contributors: Malhotra, Naresh K., Scheller College of Business, Management

Subject Terms: Rebates, Consumer behavior

File Description: application/pdf

Relation: 413652; http://hdl.handle.net/1853/31030

Availability: http://hdl.handle.net/1853/31030


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14
Dissertation/ Thesis
The Motivation-Emotion-Matching (MEM) model of television advertising effects

Authors: Peterson, C. Mark

Contributors: Malhotra, Naresh K., Scheller College of Business, Management

Subject Terms: Advertising Psychological aspects, Consumers' preferences, Persuasion (Psychology)

File Description: application/pdf

Relation: 390996; http://hdl.handle.net/1853/30653

Availability: http://hdl.handle.net/1853/30653


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15
Dissertation/ Thesis
A dimensional and holistic model of consumer choice : a validation study

Authors: Agarwal, James

Contributors: Malhotra, Naresh K., Scheller College of Business, Management

Subject Terms: Consumers, Motivation research (Marketing), Categorization (Psychology)

File Description: application/pdf

Relation: 373639; http://hdl.handle.net/1853/30558

Availability: http://hdl.handle.net/1853/30558


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