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Academic Journal
Authors: Hubbard, Raymond, Armstrong, J. Scott
Subject Terms: α levels, (Overlapping) confidence interval, Fisher, Neyman-Pearson, p < α criterion, p values, Statistics, Mathematical statistics, Probabilities, Correlation (Statistics), Statistical hypothesis testing
File Description: 158208 bytes; application/pdf
Relation: Journal of Marketing Education, Volume 28, no. 2, 2006, Pages 114-120; http://hdl.handle.net/2092/413