Authors: Malhotra, Naresh K., Tashchian, Armen, Mahmoud, Essam
Superior Title: Faculty Publications
Subject Terms: MICROCOMPUTERS, MARKETING research, DECISION making, COMPUTER software, MAIL surveys, Business, Marketing
Relation: http://dx.doi.org/10.1007/BF02723405
Availability: https://doi.org/10.1007/BF02723405
Authors: Malhotra, Naresh K., Tashchian, Armen, Jam, Arun K.
Superior Title: Faculty Publications
Subject Terms: MARKETING research, BUSINESS education, RESEARCH, Industrial MARKETING, MARKETING -- Management, PROJECT method in teaching, ACTIVITY programs in education, METHODOLOGY, Business, Marketing
Availability: https://doi.org/10.1177/027347538901100206