Authors: 阮俊瑋, Ruan, Juan-Wei
Contributors: 企業管理系, 吳文貴, Wen-Kuei Wu
Subject Terms: 購買意圖, 價格認知, 品質認知, 矛盾情結, 說服策略, 利他訴求, 利己訴求, Quality Perception, Ambivalence, Persuasion Tactics, Self-Interest appeal, Altruism appeal, Price Perception, Intention of Purchase
File Description: 569701 bytes; application/pdf
Relation: 102CYUT0121026; http://ir.lib.cyut.edu.tw:8080/handle/310901800/28596; http://ir.lib.cyut.edu.tw:8080/bitstream/310901800/28596/1/102CYUT0121026-001.pdf
Authors: 黃思衡, Huan, Sue-hung
Contributors: 財務金融系碩士班, 張志向, none
Subject Terms: 投資評等, 商譽, 自我利益, 行為財務學, Reputation, Self-interest, Behavioral Finance, Investment Recommendation
File Description: 454079 bytes; application/octet-stream
Relation: 092CYUT5304029; http://ir.lib.cyut.edu.tw:8080/handle/310901800/29466; http://ir.lib.cyut.edu.tw:8080/bitstream/310901800/29466/1/092CYUT5304029-001.zip